Kyobo Book Center, Qualcomm intro world's first e-reader to include mirasol display technology

SEOUL, SOUTH KOREA & SAN DIEGO, USA: Qualcomm MEMS Technologies Inc. (QMT) a wholly owned subsidiary of Qualcomm Inc., and Kyobo Book Centre, Korea's largest seller of books, announced the retail availability of the world's first e-reader to include mirasol display technology.

Kyobo and Qualcomm have collaborated to deliver an unmatched reading experience by providing a large and diverse content portfolio spanning books, magazines and video on a touch display that features vibrant color in bright sunlight. The device will allow for weeks of reading under typical usage.*

"Kyobo is a recognized content leader focused on bringing unique and innovative experiences to its customers," said Clarence Chui, senior VP and GM of Qualcomm MEMS Technologies, Inc. "Kyobo's customers will be the first to enjoy the exceptional color e-reader experience and long battery life that only mirasol displays can provide."

The Kyobo e-Reader includes access to Kyobo's 90,000 ebook library, notably including early rights from Korean publisher Minumsa for the much-anticipated Steve Jobs' exclusive biography, a full one-month before any other Korean digital outlet.

Additionally, the device features: video lecture content exclusive to EBS, a leading Korea-based provider of educational material; content sharing through Korean social networking services; English language text-to-speech capabilities; and searchable content through the popular Diotek dictionary application.

"The Kyobo e-Reader brings the user a true book reading experience," said Seong-Ryong Kim, CEO of Kyobo Book Centre. "With our diverse content and leading edge technology from Qualcomm, Kyobo Book Centre will provide a premium reading experience to our customers."

The Kyobo e-Reader features a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm's 1.0 GHz Snapdragon S2 class processor. Kyobo's custom application interface sits atop an Android 2.3 base.

Kyobo's e-Reader is now available for purchase at the full retail price of KRW349,000 ($310). Kyobo Platinum Book Club members can purchase the e-reader at a discounted price of KRW 299,000 ($265). Kyobo's e-readers are available at bookstore locations across South Korea, including Kyobo's flagship Gwanghwamun-jum location in Seoul.