Tuesday, November 1, 2011

CSR SiRFprimaII platform brings premium navigation and infotainment system features to mainstream auto market

Locations & Beyond Summit, SAN FRANCISCO, USA: CSR plc introduced the SiRFprimaII auto infotainment platform, a comprehensive solution that raises the bar for the next generation of connected, location-aware in-vehicle infotainment (IVI) systems. The SiRFprimaII platform helps IVI makers reduce their product development, manufacturing and BOM costs and quickly bring the features of premium navigation- infotainment systems to the mainstream automotive market.

“Our vision is to enrich the mainstream consumer auto navigation experience, in-dash or on-dash. With its support for all global navigation satellite systems, robust connectivity capabilities and next-generation applications like augmented reality, the SiRFprimaII platform is a great step forward in that direction,” said Kanwar Chadha, chief marketing officer for CSR and founder of SiRF. “With today’s simultaneous launch of the SiRFprimaII platform for the automotive market and the SiRFstarV and SiRFusion platforms for mobile devices, we are taking the mainstream consumer location experience to the next level.”

The SiRFprimaII platform launch includes the SiRFprimaII SoC and TriG RF multi-GNSS (global navigation satellite system) radio, which together can support all global navigation satellite systems. As part of its system platform strategy, CSR is offering a comprehensive solution of pre-integrated and validated hardware and software that provides all the infrastructure necessary to bring navigation and a modern family room infotainment experience into the car.

This comprehensive platform solution combines the CSR SiRFprimaII SoC and the TriG RF radio with the CSR8311 Bluetooth and CSR6031 Wi-Fi solutions and CSR Synergy integrating software to form the heart of a robust, touchscreen-based system that lets drivers navigate reliably and passengers entertain themselves with DVDs or streaming video, enjoy hi-fi stereo audio through speakers or wireless headsets, use a remote to control everything, connect their laptops via Wi-Fi and much more.

“The second-generation SiRFprimaII SoC and the new TriG RF front end form the nucleus of a pre-integrated hardware and software platform solution that embodies all our core competencies in location, connectivity and multimedia technologies and is designed to support the features and quality needs of our automotive customers,” said Charlie Lesko, GM of the Automotive Business Area at CSR. “Our comprehensive platform reference design helps our customers reduce their product development time and cost and enables them to quickly bring innovative auto navigation and infotainment systems to market that are affordable for mainstream consumers everywhere.”

The complete CSR platform solution is also supported by all the CSR location, connectivity and audio enhancement software, including aptX high-fidelity wireless audio technology, CVC noise reduction and echo cancellation, SiRFInstantFix and SiRFDRive location advances and more.

SiRFprimaII SoC
Utilising 40nm CMOS process technology, the CSR SiRFprimaII SoC combines a powerful application processor, multi-GNSS baseband location processor, DDR3 and NAND flash memory controllers, analog power management functions, superior audio codec, hardware accelerated full 1080p HD multimedia decoding, hardware 3D graphics acceleration, LCD touchscreen controller for displays up to 1280 by 720, PHY/UART/GPIO interfaces and more in a single package.

The powerful ARM Cortex-A9 application processor, running at speeds up to 1GHz, delivers more than twice the throughput of the original SiRFprima device, providing plenty of muscle to run the latest navigation, entertainment, communication and information apps. And with three to four times more powerful graphics and multimedia acceleration compared to the first generation, the SiRFprimaII SoC delivers crisper, smoother operation for a more pleasing user experience and enables emerging technologies like augmented reality.

TriG RF multi-GNSS radio
Utilising 40nm CMOS process technology, the TriG RF front-end global navigation satellite system (GNSS) radio is an advanced multi-GNSS solution that improves the location and navigation performance of SiRFprimaII and other CSR auto navigation SoCs.

Supporting all currently planned global navigation satellite systems, including GPS, Glonass, Galileo and Compass (when operational), the TriG RF radio’s multiple GNSS positioning technology is designed to take advantage of these satellite systems to improve position availability and accuracy at low cost.

The industrial-grade SiRFprimaII SoC and TriG RF radio devices are available now for products slated for manufacturing starting in 2012, and auto-qualified parts are planned for 2013. An evaluation board and form-factor reference design are available, including board-support packages, for the Android, Microsoft Windows CE and Linux GENIVI operating systems.

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