USA: Massive volumes of data or LifeData are created every day as people interact in their daily lives. Understanding LifeData can help organizations accurately predict behavior such as, ‘will a person pay their bills on time, who is a discount shopper, what are cross selling opportunities, what are predicted consumption levels, is cancellation risk increasing,’ and much more.
Organizations currently have little visibility into LifeData, preventing them from fully understanding who their customers are, outside of the involvement they have with the enterprise.
Versium, a data technology company, announced the availability of its LifeData analytics platform, enabling organizations to be more data-driven by powering and creating solutions that help organizations better understand their customer’s LifeData in order to optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers.
Versium brings together disparate sets of observational data (both online and offline), comprised of more than 100 billion real-life attributes, and combines these insights with an organization’s existing enterprise data to provide a richer, more actionable profile of each individual consumer and more intelligent analytic models. The company provides a unique, patent-pending technology – to verify, cross index and match large sets of data.
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