STAMFORD, USA: The worst may be over for the PC industry, as worldwide PC shipments are on pace to reach 285 million units in 2009, a 2 percent decline from 2008 shipments of 291 million, according to the latest forecast by Gartner, Inc. The new forecast is more optimistic than Gartner’s June forecast, which anticipated a 6 percent unit decline in 2009.
"PC demand appears be running much stronger than we expected back in June, especially in the US and China," said George Shiffler, research director at Gartner. "Mobile PC shipments have regained substantial momentum, especially in emerging markets, and the decline in desk-based PC shipments is slowing down. We think shipments are likely to be growing again in the fourth quarter of 2009 compared to the fourth quarter of 2008."
Despite the increasingly positive outlook for the PC market, Gartner does not envision global shipments experiencing growth this year except as a very best-case scenario. PC units contracted 4.4 percent in the first half of 2009 compared to the first half of 2008.
For PC shipments to post growth for the year, shipments would have to grow at least 4 percent in the second half of 2009 compared with the second half of 2008. Gartner analysts said that scenario seems just a bit beyond the market's capability at this point, even assuming Windows 7 enjoys an enthusiastic reception when it is released October 22.
"We don't expect the release of Windows 7 to significantly influence PC demand at year-end," Shiffler said. "At best, Windows 7 may generate a modest bump in home demand and possibly some added demand among small businesses. However, we aren't expecting most larger businesses, governments and educational institutions to express strong demand for the new operating system until late 2010. We're actually more concerned that vendors will overestimate the initial demand for Windows 7 and end up carrying excess inventories into 2010."
Mini-notebooks continued to grow strongly in the second quarter of 2009 but faced increasing competition from lower-priced mainstream notebooks. They also continued to put tremendous downward pressure on PC prices in general and consumer mobile PC prices in particular.
Gartner has revised its mini-notebook forecast upward. Worldwide mini-notebook shipments are now forecast to reach 25 million units in 2009, up from Gartner's projection in May of 21 million shipments. Shipments are now forecast to reach 37 million units in 2010. Even so, mini-notebooks' share of the overall mobile PC market is now expected to level out a bit sooner than before.
"At least unit-wise, 2010 should be a considerably better year for the PC market," Shiffler noted. "We now expect units to grow 12.6 percent next year as mobile PC growth continues to gain momentum and desk-based PC growth turns positive, thanks to revived replacement activity. However, we don’t see the on-going declines in PC average selling prices slowing down significantly next year, so spending is likely to be more or less flat in 2010."
Showing posts with label Windows 7. Show all posts
Showing posts with label Windows 7. Show all posts
Saturday, September 26, 2009
Tuesday, August 18, 2009
Dolby Digital Plus chosen as an audio format for Windows 7
SAN FRANCISCO, USA: Dolby Laboratories Inc. announced that Windows 7 will support Dolby Digital Plus to offer high-quality multichannel audio.
Available on the Windows 7 Home Premium, Professional, Enterprise, and Ultimate editions, Dolby Digital Plus will deliver home theater-quality audio to the PC, improving the listening experience of music, movies, or videos.
The next generation of Dolby Digital, the multichannel audio standard for DVDs and select HD broadcasts worldwide, Dolby Digital Plus is a high-efficiency audio codec that maintains the quality of Dolby Digital at a lower data rate and is fully compatible with all current Dolby Digital A/V receivers.
“As Windows 7 amplifies the entertainment experience on the PC, it makes sense that Dolby Digital Plus is selected as the audio format for delivering high-quality surround sound,” said Ramzi Haidamus, Executive Vice President Sales and Marketing, Dolby Laboratories. “With Blu-ray Disc, DTV broadcasts, and rich multimedia delivered through the Internet, Dolby Digital Plus ensures that people will hear outstanding audio on any device.”
“Customers have told us that having a solid media experience is a critical part of their computing experience,” said Mike Nash, Corporate Vice President, Windows Product Management, Microsoft Corp.
“We are delighted to be working with Dolby Laboratories, the leaders in high-quality audio and surround sound, to provide Dolby Digital Plus to our mutual customers. Built into Windows 7 Home Premium, Windows 7 Professional, Windows 7 Enterprise, and Windows 7 Ultimate, Dolby creates a richer entertainment environment at home or on the go.”
The Dolby Digital Plus audio format is a complete audio system that spans Internet-delivered content to terrestrial digital and HDTV services and optical discs. It provides support for up to 7.1 channels and advanced features like bitstream mixing for secondary audio tracks.
Dolby Digital Plus is also the broadcast audio standard for HDTV services in key countries including France, Italy, UK, Spain, and Sweden.
Available on the Windows 7 Home Premium, Professional, Enterprise, and Ultimate editions, Dolby Digital Plus will deliver home theater-quality audio to the PC, improving the listening experience of music, movies, or videos.
The next generation of Dolby Digital, the multichannel audio standard for DVDs and select HD broadcasts worldwide, Dolby Digital Plus is a high-efficiency audio codec that maintains the quality of Dolby Digital at a lower data rate and is fully compatible with all current Dolby Digital A/V receivers.
“As Windows 7 amplifies the entertainment experience on the PC, it makes sense that Dolby Digital Plus is selected as the audio format for delivering high-quality surround sound,” said Ramzi Haidamus, Executive Vice President Sales and Marketing, Dolby Laboratories. “With Blu-ray Disc, DTV broadcasts, and rich multimedia delivered through the Internet, Dolby Digital Plus ensures that people will hear outstanding audio on any device.”
“Customers have told us that having a solid media experience is a critical part of their computing experience,” said Mike Nash, Corporate Vice President, Windows Product Management, Microsoft Corp.
“We are delighted to be working with Dolby Laboratories, the leaders in high-quality audio and surround sound, to provide Dolby Digital Plus to our mutual customers. Built into Windows 7 Home Premium, Windows 7 Professional, Windows 7 Enterprise, and Windows 7 Ultimate, Dolby creates a richer entertainment environment at home or on the go.”
The Dolby Digital Plus audio format is a complete audio system that spans Internet-delivered content to terrestrial digital and HDTV services and optical discs. It provides support for up to 7.1 channels and advanced features like bitstream mixing for secondary audio tracks.
Dolby Digital Plus is also the broadcast audio standard for HDTV services in key countries including France, Italy, UK, Spain, and Sweden.
Tuesday, July 14, 2009
Mini-note (netbook) shipments to double Y/Y to over 30mn units in 2009
AUSTIN, USA: DisplaySearch expects shipments of almost 33 million mini-notes (netbooks) in 2009 as penetration of these products into the notebook PC market grows to 20 percent worldwide, according to its Quarterly Notebook PC Shipment and Forecast Report.
At the same time, DisplaySearch expects the market for “traditional” notebooks (those with displays 12.1” and larger) to be flat Y/Y for the first time (see Table 1).
Table 1: Mini-Note and Notebook Shipments and Growth by Region
Source: DisplaySearch Q2’09 Quarterly Notebook PC Shipment and Forecast Report
Penetration rates for mini-notes are forecast to exceed 26 percent in Latin America, and 22 percent in EMEA (Europe, the Middle East, and Africa), with the lowest penetration rates in Asia-Pacific, North America and China.
In emerging markets like Latin America, the low prices of mini-notes offer a more affordable product. In 2008, 45 percent of all mini-notes were shipped into EMEA markets. While this figure is forecast to drop to 40 percent in 2009, this share is well in excess of the region’s total share of the notebook PC market.
In many regions, telecom providers have been offering subsidized mini-notes for several quarters, which helped propel growth. In North America, the three largest telecom providers (AT&T, Sprint and Verizon) are aggressively marketing mini-notes.
As smartphone penetration continues to increase in North America (and a number of other regions), it will become increasingly necessary for telecoms to find their next revenue stream as the incremental revenue increase from smart phone subscribers slows.
Penetration of mini-notes is one of the primary factors behind DisplaySearch’s expectations of flat Y/Y demand for notebook PCs. The other factor is a dramatic reduction in demand from enterprise customers. Businesses responded quickly to the economic downturn by cutting purchasing, especially of expensive IT-related products.
DisplaySearch believes that there is significant pent-up demand in the B2B market as many enterprises did not upgrade from Windows XP to Vista.
The launch of Windows 7 in late October this year, if combined with economic recovery, could lead to a rapid recovery in enterprise notebook PC demand; however, DisplaySearch does not expect this to occur until 2010.
In its Q2’09 Quarterly Notebook PC Shipment and Forecast Report, DisplaySearch analyzes the breadth and depth of mini-note and notebook PCs demand in the major geographic regions, and identifies the key variables influencing changing demand patterns in these markets.
“Mini-notes are forecast to continue to be a significant portion of the market. However, as display sizes of these devices have quickly moved from 7.0” to 8.9” to 10.1”, and now with the emergence of 11.6” and 12.0” mini-note products, it is clear that buyers want a light-weight device, but that they also want a bigger display.
“While these devices have certainly created a new market, our research indicates that they are predominantly used as secondary PCs by consumers, and are not replacing notebooks,” said John F. Jacobs, Director of Notebook Market Research and author of the report.
At the same time, DisplaySearch expects the market for “traditional” notebooks (those with displays 12.1” and larger) to be flat Y/Y for the first time (see Table 1).
Table 1: Mini-Note and Notebook Shipments and Growth by Region
Source: DisplaySearch Q2’09 Quarterly Notebook PC Shipment and Forecast ReportPenetration rates for mini-notes are forecast to exceed 26 percent in Latin America, and 22 percent in EMEA (Europe, the Middle East, and Africa), with the lowest penetration rates in Asia-Pacific, North America and China.
In emerging markets like Latin America, the low prices of mini-notes offer a more affordable product. In 2008, 45 percent of all mini-notes were shipped into EMEA markets. While this figure is forecast to drop to 40 percent in 2009, this share is well in excess of the region’s total share of the notebook PC market.
In many regions, telecom providers have been offering subsidized mini-notes for several quarters, which helped propel growth. In North America, the three largest telecom providers (AT&T, Sprint and Verizon) are aggressively marketing mini-notes.
As smartphone penetration continues to increase in North America (and a number of other regions), it will become increasingly necessary for telecoms to find their next revenue stream as the incremental revenue increase from smart phone subscribers slows.
Penetration of mini-notes is one of the primary factors behind DisplaySearch’s expectations of flat Y/Y demand for notebook PCs. The other factor is a dramatic reduction in demand from enterprise customers. Businesses responded quickly to the economic downturn by cutting purchasing, especially of expensive IT-related products.
DisplaySearch believes that there is significant pent-up demand in the B2B market as many enterprises did not upgrade from Windows XP to Vista.
The launch of Windows 7 in late October this year, if combined with economic recovery, could lead to a rapid recovery in enterprise notebook PC demand; however, DisplaySearch does not expect this to occur until 2010.
In its Q2’09 Quarterly Notebook PC Shipment and Forecast Report, DisplaySearch analyzes the breadth and depth of mini-note and notebook PCs demand in the major geographic regions, and identifies the key variables influencing changing demand patterns in these markets.
“Mini-notes are forecast to continue to be a significant portion of the market. However, as display sizes of these devices have quickly moved from 7.0” to 8.9” to 10.1”, and now with the emergence of 11.6” and 12.0” mini-note products, it is clear that buyers want a light-weight device, but that they also want a bigger display.
“While these devices have certainly created a new market, our research indicates that they are predominantly used as secondary PCs by consumers, and are not replacing notebooks,” said John F. Jacobs, Director of Notebook Market Research and author of the report.
Saturday, July 11, 2009
Can Google’s Chrome OS challenge Windows in fast-growing netbook market?
EL SEGUNDO, USA: Google Inc.’s new Chrome Operating System (OS) represents a direct challenge to Microsoft Corp.’s hegemony in the burgeoning market for netbook software, according to iSuppli Corp.
Google’s Chrome OS will launch in the second half of 2010 and will initially target netbook PCs. However, the OS will not only run on netbooks based on Intel’s X86 architecture microprocessors, but also those using ARM-based chips, clearly showing the operating system is targeted at very low-cost netbooks.
iSuppli predicts shipments of wirelessly-enabled netbooks will more than triple by 2012, rising to 36.3 million units, up from 10.3 million in 2008, as presented in the attached figure.
The wirelessly-enabled category represents the majority—but not all—of the total netbook market, consisting of devices that support WLAN, 3G WLAN and WMAN connectivity.
Google versus Goliath
The announcement of Chrome sets the stage for battle royale between Google and Microsoft.
“Google’s launch of the Chrome Web browser served as a preliminary bout in the company’s battle with Microsoft, taking on the market leading OS, Internet Explorer,” said Matthew Wilkins, principal analyst, compute platforms research, for iSuppli. “However, with the PC OS version of Chrome, Google is ringing the bell for the main event.
“The arrival of the Chrome OS is a direct threat to one of Microsoft’s main revenue streams: sales of the Windows operating system for netbook PCs. It also comes at a time when Microsoft is on the eve of launching its most promising operating systems in a number of years: Windows 7.”
Linux’s challenge
Currently, Windows is the dominant operating system on netbooks, with Linux running a distant second. The Chrome OS is based on Linux, running a windowing interface on top of the Linux kernel.
“The small penetration of Linux in netbooks is not due to any technical shortcomings,” Wilkins said. “Rather, the OS has suffered from the fact that there is not one Linux brand name that is capable of taking on the strength of the Microsoft trademark in the PC market.
"Because the vast majority of people who buy netbooks are consumers, who do not have a high degree of knowledge of the key players in the OS market, they are going with the names that they know. And in PCs, that name is Microsoft.
“For Google to be successful, it needs to promote and position its brand so that non-tech-savvy consumers will be comfortable buying a netbook running its operating system rather than one from Microsoft. This will be a major challenge.”
Google must counter the high visibility of the Microsoft brand name on countless products in retail outlets, ranging from software, to PCs, to peripherals. In contrast, in retail outlets, Google’s name appears only on mobile phones that run the company’s Android operating system.
To succeed, Google must establish OEM deals that place its Chrome OS name on the netbooks as they ship from OEMs’ factories.
“If this does not happen with sufficient critical mass, then the OS will be left at the mercy of digital distribution, requiring that users download and install some client software on their own,” Wilkins said. “This is a procedure at considerable odds with the basic PC knowledge of the typical netbook user.”
Google’s Chrome OS: A boon for wireless operators?
A key aspect of Chrome, and a major differentiator from Google’s Android, is that it runs in the “cloud,” meaning it’s essentially a Web-based OS, rather than one that entirely resides in the actual device’s hardware. This feature also distinguishes Chrome from the new wave of other mobile operating systems.
“The Chrome OS stimulates data traffic usage on mobile devices such as netbooks and Mobile Internet Devices (MIDs) by encouraging users to access applications running on the cloud,” said Jagdish Rebello, senior director and principal analyst at iSuppli.
“Because of this, Google’s Chrome OS has the potential to drive increased data usage on netbooks and notebooks in a way that allows operators to monetize this data traffic.
“Revenue from broadband access will be a very important component of the data revenue of total revenues of wireless carriers worldwide. iSuppli projects that global revenue from mobile broadband access will grow to more than $180 billion in 2013, up from $61 billion in 2008.”
iSuppli: Worldwide Forecast of Shipments of Netbooks With Wireless Communications Capabilities (WLAN, 3G WWAN, and WMAN)
Source: iSuppli, July 2009
Google’s Chrome OS will launch in the second half of 2010 and will initially target netbook PCs. However, the OS will not only run on netbooks based on Intel’s X86 architecture microprocessors, but also those using ARM-based chips, clearly showing the operating system is targeted at very low-cost netbooks.
iSuppli predicts shipments of wirelessly-enabled netbooks will more than triple by 2012, rising to 36.3 million units, up from 10.3 million in 2008, as presented in the attached figure.
The wirelessly-enabled category represents the majority—but not all—of the total netbook market, consisting of devices that support WLAN, 3G WLAN and WMAN connectivity.
Google versus Goliath
The announcement of Chrome sets the stage for battle royale between Google and Microsoft.
“Google’s launch of the Chrome Web browser served as a preliminary bout in the company’s battle with Microsoft, taking on the market leading OS, Internet Explorer,” said Matthew Wilkins, principal analyst, compute platforms research, for iSuppli. “However, with the PC OS version of Chrome, Google is ringing the bell for the main event.
“The arrival of the Chrome OS is a direct threat to one of Microsoft’s main revenue streams: sales of the Windows operating system for netbook PCs. It also comes at a time when Microsoft is on the eve of launching its most promising operating systems in a number of years: Windows 7.”
Linux’s challenge
Currently, Windows is the dominant operating system on netbooks, with Linux running a distant second. The Chrome OS is based on Linux, running a windowing interface on top of the Linux kernel.
“The small penetration of Linux in netbooks is not due to any technical shortcomings,” Wilkins said. “Rather, the OS has suffered from the fact that there is not one Linux brand name that is capable of taking on the strength of the Microsoft trademark in the PC market.
"Because the vast majority of people who buy netbooks are consumers, who do not have a high degree of knowledge of the key players in the OS market, they are going with the names that they know. And in PCs, that name is Microsoft.
“For Google to be successful, it needs to promote and position its brand so that non-tech-savvy consumers will be comfortable buying a netbook running its operating system rather than one from Microsoft. This will be a major challenge.”
Google must counter the high visibility of the Microsoft brand name on countless products in retail outlets, ranging from software, to PCs, to peripherals. In contrast, in retail outlets, Google’s name appears only on mobile phones that run the company’s Android operating system.
To succeed, Google must establish OEM deals that place its Chrome OS name on the netbooks as they ship from OEMs’ factories.
“If this does not happen with sufficient critical mass, then the OS will be left at the mercy of digital distribution, requiring that users download and install some client software on their own,” Wilkins said. “This is a procedure at considerable odds with the basic PC knowledge of the typical netbook user.”
Google’s Chrome OS: A boon for wireless operators?
A key aspect of Chrome, and a major differentiator from Google’s Android, is that it runs in the “cloud,” meaning it’s essentially a Web-based OS, rather than one that entirely resides in the actual device’s hardware. This feature also distinguishes Chrome from the new wave of other mobile operating systems.
“The Chrome OS stimulates data traffic usage on mobile devices such as netbooks and Mobile Internet Devices (MIDs) by encouraging users to access applications running on the cloud,” said Jagdish Rebello, senior director and principal analyst at iSuppli.
“Because of this, Google’s Chrome OS has the potential to drive increased data usage on netbooks and notebooks in a way that allows operators to monetize this data traffic.
“Revenue from broadband access will be a very important component of the data revenue of total revenues of wireless carriers worldwide. iSuppli projects that global revenue from mobile broadband access will grow to more than $180 billion in 2013, up from $61 billion in 2008.”
iSuppli: Worldwide Forecast of Shipments of Netbooks With Wireless Communications Capabilities (WLAN, 3G WWAN, and WMAN)
Source: iSuppli, July 2009
Friday, June 12, 2009
Consumer portable PCs limit volume decline, but shipment value suffers
FRAMINGHAM, USA: Worldwide PC shipments fell 6.8 percent in the first quarter of 2009 (1Q09), about 1.4 percent better than expected but still the largest decrease since the third quarter of 2001, according to IDC's Worldwide Quarterly PC Tracker.
Although volume declined less than expected thanks to some positive activity in the latter part of the quarter, the Commercial sector and key macroeconomics indicators remain weak.
The growth of Mini Notebook PCs is playing a dramatic role in the market. Mini Notebook PC shipments of 5.7 million in 1Q09 were ahead of expectations, but contributed to a decline of 3.1 million traditional notebooks from a year ago.
The impact on shipment value was dramatic, with Mini Notebook PCs contributing $2.2 billion in the first quarter of 2009 while the value of traditional notebook shipments declined by US$8.4 billion from a year ago. Mini Notebook pricing is expected to rise with more robust models, and shipment growth is expected to slow with the release of low-cost, thin-and-light Intel CULV and AMD Congo-based systems this fall.
However, the growth of Mini Notebooks to 9.5 percent of total PC shipments (17.3 percent of Portables) in 2009 will help drive shipment value down by 17.7 percent even as volumes decline just 3.2 percent.
Mature markets saw growth drop significantly in the past two quarters, but are expected to stabilize and improve going forward. The United States and Western Europe outperformed forecasts as consumer demand was supported by strong ASP declines that were accelerated by growth in Mini Notebook PCs.
Although 1Q09 was promising, shipments in the United States are still expected to decline by just over 2 percent in 2009 and see less than 1 percent growth in 2010. Western Europe saw a limited impact in 4Q08, but saw growth disappear in the first quarter and is likely to see further contraction in 2Q09 before stabilizing –- putting 2009 growth slightly below zero while double-digit growth will not return until 2011.
Projections for Japan were lowered as 1Q09 activity missed expectations, though we continue to expect low-single digit growth in 2010-2011.
Continuing the trend from the fourth quarter of 2008, emerging markets continue to account for the most dramatic shipment declines. Lack of credit along with continued currency devaluation continued a cycle of shrinking resources for channel financing that severely affected Latin America and Central/Eastern Europe.
Canada, along with Latin America and CEMA combined are expecting 2009 to see a decline of more than 13 percent although the region will see double-digit growth in 2010 as it rebounds from 2009.
In contrast to other emerging regions, Asia/Pacific excluding Japan (APeJ) came in slightly above forecast as government spending funneled money to infrastructure improvements and vouchers to stimulate consumer spending. China in particular fared better than hoped. For the rest of 2009 PC growth should accelerate in APeJ, reaching near 12% for 2010, and leading other regions through the end of the forecast.
PC Shipments By Region And Form Factor, 2008-2013
* Forecast data
Source: IDC Worldwide Quarterly PC Tracker, June 2009
“The economic crisis continues to dampen PC demand and force changes in the market,” said Loren Loverde, director of IDC’s Worldwide Quarterly PC Tracker. “Mature regions are navigating the changes better than emerging regions in the short-term as finances remain more liquid, but from 2010 forward emerging regions will have the advantage in both growth and volume. Meanwhile, the concentration of growth in the consumer segment and in evolving categories like Mini Notebooks is quickly raising the stakes of competition.”
"Despite a relatively slow first quarter, industry supply chain checks suggest that the worst is over and we are starting to be more optimistic about volume growth at the end of the year and especially into 2010," said Bob O'Donnell, IDC's vice president, Clients and Displays.
"New product introductions coming this fall, including low-cost, thin-and-light consumer portables, low-cost Intel Atom-based all-in-ones, and, of course, Windows 7, should provide a spark that helps to push market towards positive shipment growth over the next 12 months."
PC Shipment Growth By Region And Form Factor, 2008-2013
* Forecast data
Source: IDC Worldwide Quarterly PC Tracker, June 2009
Although volume declined less than expected thanks to some positive activity in the latter part of the quarter, the Commercial sector and key macroeconomics indicators remain weak.
The growth of Mini Notebook PCs is playing a dramatic role in the market. Mini Notebook PC shipments of 5.7 million in 1Q09 were ahead of expectations, but contributed to a decline of 3.1 million traditional notebooks from a year ago.
The impact on shipment value was dramatic, with Mini Notebook PCs contributing $2.2 billion in the first quarter of 2009 while the value of traditional notebook shipments declined by US$8.4 billion from a year ago. Mini Notebook pricing is expected to rise with more robust models, and shipment growth is expected to slow with the release of low-cost, thin-and-light Intel CULV and AMD Congo-based systems this fall.
However, the growth of Mini Notebooks to 9.5 percent of total PC shipments (17.3 percent of Portables) in 2009 will help drive shipment value down by 17.7 percent even as volumes decline just 3.2 percent.
Mature markets saw growth drop significantly in the past two quarters, but are expected to stabilize and improve going forward. The United States and Western Europe outperformed forecasts as consumer demand was supported by strong ASP declines that were accelerated by growth in Mini Notebook PCs.
Although 1Q09 was promising, shipments in the United States are still expected to decline by just over 2 percent in 2009 and see less than 1 percent growth in 2010. Western Europe saw a limited impact in 4Q08, but saw growth disappear in the first quarter and is likely to see further contraction in 2Q09 before stabilizing –- putting 2009 growth slightly below zero while double-digit growth will not return until 2011.
Projections for Japan were lowered as 1Q09 activity missed expectations, though we continue to expect low-single digit growth in 2010-2011.
Continuing the trend from the fourth quarter of 2008, emerging markets continue to account for the most dramatic shipment declines. Lack of credit along with continued currency devaluation continued a cycle of shrinking resources for channel financing that severely affected Latin America and Central/Eastern Europe.
Canada, along with Latin America and CEMA combined are expecting 2009 to see a decline of more than 13 percent although the region will see double-digit growth in 2010 as it rebounds from 2009.
In contrast to other emerging regions, Asia/Pacific excluding Japan (APeJ) came in slightly above forecast as government spending funneled money to infrastructure improvements and vouchers to stimulate consumer spending. China in particular fared better than hoped. For the rest of 2009 PC growth should accelerate in APeJ, reaching near 12% for 2010, and leading other regions through the end of the forecast.
PC Shipments By Region And Form Factor, 2008-2013
* Forecast dataSource: IDC Worldwide Quarterly PC Tracker, June 2009
“The economic crisis continues to dampen PC demand and force changes in the market,” said Loren Loverde, director of IDC’s Worldwide Quarterly PC Tracker. “Mature regions are navigating the changes better than emerging regions in the short-term as finances remain more liquid, but from 2010 forward emerging regions will have the advantage in both growth and volume. Meanwhile, the concentration of growth in the consumer segment and in evolving categories like Mini Notebooks is quickly raising the stakes of competition.”
"Despite a relatively slow first quarter, industry supply chain checks suggest that the worst is over and we are starting to be more optimistic about volume growth at the end of the year and especially into 2010," said Bob O'Donnell, IDC's vice president, Clients and Displays.
"New product introductions coming this fall, including low-cost, thin-and-light consumer portables, low-cost Intel Atom-based all-in-ones, and, of course, Windows 7, should provide a spark that helps to push market towards positive shipment growth over the next 12 months."
PC Shipment Growth By Region And Form Factor, 2008-2013
* Forecast dataSource: IDC Worldwide Quarterly PC Tracker, June 2009
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