NEW DELHI, INDIA: Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV).
As part of this innovation - Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).
The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and maximum audio and video clarity, while also ensuring maximum power savings.
Developed post an extensive R&D, the iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide.
Powered by HD technology, iDTV creates a more immersive viewing experience coupled with intuitive user interface giving customers greater control of their entertainment experience. The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting Rs. 44,900/-.