INDIA: Cisco has added live TV and mobile video capabilities to its Cisco Videoscape architecture by integrating the Video Delivery Platform from Apalya Technologies Pvt Ltd, a leading managed service provider of video streaming to telecom operators, handset manufacturers and content owners.
This capability was demonstrated last week at the Cisco Video Summit in New Delhi, an annual event for the company’s customers and partners in the cable and broadcast sector.
To demonstrate Cisco’s commitment to delivering best-of-breed solutions to multi-system operators (MSOs) in India, who operate multiple cable or direct-broadcast satellite television systems, Cisco has also made an investment in Apalya. This investment was done along with existing investors IDGVI (IDG Ventures India), IUVP (Indo US Venture Partners) and Qualcomm.
With the uptake of 3G services in the country and the introduction of 4G services, the demand for data and video, on mobile, is growing significantly. According to the Cisco Visual Networking Index (VNI), global mobile data traffic will grow 13-fold from 2012 to 2017, reaching 11.2 exabytes per month in 2017, and mobile video will represent 66 percent of all mobile data traffic. In India, video is expected to be 40 percent of mobile data traffic by 2016, up from 15 percent at the end of 2011.
Apalya’s Video Delivery Platform, based on the Videoscape architecture, optimizes the content to be suitable for viewing on all screens, integrating it with content from mobile operators, content owners and mobile advertisers, and creating new revenue streams across the new media value chain.