IHS announces TV systems intelligence service

USA: Global television shipments during the past four years amounted to nearly 1 billion units. If all those televisions were combined together, they would make a single TV set with a 330 million square-meter screen, about the size of Norway.

To help companies understand and succeed in this vast market, IHS Inc. is pleased to announce the establishment of the IHS TV Systems Intelligence Service, a new market intelligence offering that combines the TV research resources of  IHS iSuppli, IHS Screen Digest and the more recent acquired firms, Displaybank and IMS Research.

“The television market encompasses an immense global supply chain, involving billions of dollars, hundreds of companies and dozens of industries,” said Tom Morrod, senior director, consumer electronics & media technology at IHS.

“To succeed in such a complex business, companies need comprehensive market intelligence that spans all segments of the television supply chain, from semiconductors to displays, to consumer opinions, to retail sales. That’s why IHS has brought together all its television market intelligence programs into a single offering: the TV Systems Intelligence Service. The new service draws upon existing research from each of these companies to create a wide-ranging overview of the TV Systems market—including metrics on shipments, revenues, average selling prices, installed base and households.”

TV research in sync
“TV Systems Intelligence Service syncs together market intelligence on different components of an industry that often has been split into disjointed research programs,” Morrod said.

“With the new service, IHS clients in the TV supply chain—such as component, panel and end-system manufacturers—will be able to see the same regional technological developments during each quarter that they did in the past. However, clients now also are able to analyze a vast selection of individual markets for growth opportunities, and then look at the spread of key media metrics such as connectivity and 3-D within households, which are key to potential developing business models.”

The TV Systems Intelligence Service broadens the scope of the research to cover both a monthly and country level, informing core suppliers of market developments more quickly and comprehensively than ever before, giving them for the first time an insight into the technologies being deployed within the home in each country.

Meanwhile, media clients—such as pay-TV operators or broadcasters—that previously purchased Screen Digest data to understand the spread of technologies within the countries they cover, now can also use the TV Systems Intelligence Service product to access the technical information.

Comprehensive database
At the core of the TV Systems Intelligence Service is a database analogous to the IHS iSuppli Quarterly Market Trackers, containing detailed regional information on TV shipments and revenues for sets across 40 major manufacturers, which make up 85 percent of the total market. The database also includes information on five display technologies, including OLED TV; screen size; resolution format, such as Ultra-High-Definition TV; backlight and refresh rates.

Detailed information is updated quarterly, and is available within the same core database for six regions: Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa, North America and Western Europe; and for six countries: Brazil, China, India, Japan, Russia and the United States.

Monthly updates
The quarterly supply data from manufacturers is augmented by monthly supply information, which arrives in the nearly the same level of detail for major manufacturers. This data comes as part of an original IHS Displaybank research product, and will be updated monthly, allowing users of TV Systems Intelligence to get an indication of the movements in the global TV market at a more regular monthly interval, instead of the current quarterly update window.

Continuous data
This detailed quarterly technical data is aligned to the pre-existing IHS Screen Digest and IMS Research data, which covers the local TV Systems markets for more than 85 different countries globally. Key metrics such as TV households and total installed bases are collected through extensive regional contacts and surveys, and are combined with replacement cycle rates and retailer information to build up a comprehensive overview of the total TV shipments and revenues within a country.

The country-centric approach covers a variety of media-technology, such as Digital TV, Smart TV and 3-D TV, and answers questions such as “How many HD TVs are installed in Germany” or “How many households in the US have a connected TV?” Such data is fully in-sync with the quarterly market tracker, and is also updated each quarter.

Pricing insights
The final key component is then a rolling database of all TV models, by specification, and by the monthly fluctuations in their prices—an extension of the IHS iSuppli US Monthly TV Price and Specifications Tracker on a global scale. The data is collected from 15 major countries in all key regions, and is updated every month as new pricing information becomes available.

With this database, users will be able to answer questions such as “What is the average price of a 32-inch TV in the US, compared to China” and “What percentage of models available at retail in Brazil were 3D-capable?”

Source: IHS iSuppli, USA.