Wednesday, June 29, 2011

IDC Tech Outlook 2011 Emerging Markets Conference looks beyond BRIC

FRAMINGHAM, USA: The emerging markets of Asia/Pacific, Central and Eastern Europe, the Middle East, and Africa (CEMA), and Latin America are forecast to be among the growth leaders in information and communications technology (ICT) spending.

To understand and succeed in these markets, businesses and investors need reliable local knowledge and insight. On July 14th and 19th, the International Data Corp. (IDC) Tech Outlook 2011 Emerging Markets conference will feature some of the industry's most knowledgeable and trusted analysts from these markets, who will share their research and opinions on the most significant technologies, trends, and opportunities in these up and coming economies.

The two one-day events, to be held in San Mateo, California (July 14) and New York City (July 19), will provide an overview of emerging market opportunities by technology and geography. From the BRIC countries (Brazil, Russia, India, and China) to the next set of fast-growth economies, the presentations will highlight some of the critical differences among three categories of emerging markets: Maturing (relatively developed), Mainstream (developing/emerging), and Incubating (immature/underdeveloped).

"The countries that are leading the recovery in IT spending are remarkably diverse and offer a wealth of opportunities, if one knows what to look for and how to proceed," said Philippe de Marcillac, IDC's Executive Vice President, International Business Units. "It's important to understand the dynamics that are driving growth and development in each of these countries, including cultural and demographic trends as well as economic ones. With analysts located in all the key emerging economies, IDC has first-hand knowledge of how these forces are playing out within a particular market."

IDC's Tech Outlook 2011 Emerging Markets conference will feature leading IDC analysts from outside the United States, who will provide new insights into their home markets in Asia/Pacific, CEMA, and Latin America. The presentations will explore a variety of socio-economic factors, including demographic trends, government-led development and investment initiatives, and emerging industries that are investing in technology. In addition, the analysts' comments will focus on the technologies, such as mobile devices, cloud services, and broadband connectivity, that are taking hold in these markets and accelerating the pace of development and modernization.

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