Friday, June 24, 2011

Level 3 enables Extreme Reach to improve production and delivery of digital video advertising

BROOMFIELD, USA: Level 3 Communications Inc. announced that it has signed an agreement with Extreme Reach, a leading provider of video advertising solutions based in Needham, Mass., to support its production and distribution of digital video advertising. Extreme Reach will leverage Level 3's advanced Internet services in a new facility located in Burbank, Calif. that will facilitate the company's in-house production services and capabilities.

Extreme Reach is focused on the goal of providing advertisers with the world's largest video ad delivery network and the No. 1 TV and online video ad platform. Level 3's advanced IP network is designed to provide reliable and efficient connectivity, and Extreme Reach will use Level 3's services to optimize its digital delivery of advertising content in support of the company's initiatives.

"Our company is expanding rapidly, and we need a network partner that will not only grow with us, but also provide the level of service that enables us to expand our capabilities," said Tim Conley, COO of Extreme Reach. "Level 3's network services offer us a compelling solution for efficiently connecting our new Burbank production facility. Working with them will enable us to further optimize our business processes and improve our competitive position in the marketplace."

The new facility in Burbank is Extreme Reach's primary West Coast sales and service center and requires a network solution that will enable it to scale to accommodate a rapidly expanding clientele. Under the terms of the agreement, Level 3 is providing the company with high-speed dedicated Internet access (DIA).

"Our agreement with Extreme Reach illustrates the increasing influence of high-quality digital content as a communication tool in advertising and beyond, and this content explosion necessitates network solutions that support the intense bandwidth requirements." said Andrew Crouch, president of Sales for Level 3. "We are delighted that our network services are able to support Extreme Reach's customers' needs for a robust digital video advertising management and distribution solution."

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