Greater Chinese notebook PC industry development, 2011 and beyond

TAIWAN: In the wake of the global financial turmoil in 2009, market demand for notebook PCs took off in 2010.The seasonal demand in the European and US markets and steady demand in Chinese and other emerging markets fueled notebook PC shipment in 2010 in spite of the continued worries over the shortage of key components.

The full-year Taiwanese notebook PC shipment volume reached approximately 140 million units in 2010, up 19.9 percent compared to 2009. This report profiles the Greater Chinese notebook PC industry's five-year development trends in the period 2006-2010, analyzes the industry's shipment volume and value in 2010, with breakdowns by screen size, production location and shipment destination, as well as the industry's development trends in 2011 and beyond.Source: MIC, Taiwan.

Looking at shipment value of the Taiwanese notebook PC industry, affected by the decline in ASP (Average Selling Price), the industry's shipment value growth did not keep up with shipment volume growth.Nevertheless, following plunges in notebook PC ASP in the past years, the industry only slipped 1.4 percent in 2010 to $477 compared to 2009. This is mainly due to the fact that the industry already reached economies of scale and the prices of many key components dropped significantly due to oversupply, especially some key components such as CPUs and panel displays.

This report including the following topics:- Greater Chinese notebook PC industry's shipment forecast until 2015-Development trend analysis of the notebook PC industry's shipment volume and value, with breakdowns by business type, production location, shipment destination, and screen sizes.-Key notebook PC industry development trends in 2010, 2011 and beyond.