Monday, April 11, 2011

Blackmagic Design announces ATEM television studio

2011 NAB Show, LAS VEGAS, USA: Blackmagic Design announced ATEM Television Studio, a new live production switcher that combines a professional switcher with a broadcast quality H.264 encoder so customers can perform live multi-camera production and broadcast encoding for the Internet all in one product for only $995.

ATEM Television Studio will be demonstrated on the Blackmagic Design NAB 2011 booth at #SL220.

The first production switcher for the Internet age, ATEM Television Studio is a full broadcast quality production switcher with real time H.264 encoding so customers can capture live events directly to files for Internet distribution. ATEM Television Studio includes six video inputs with both broadcast SDI and consumer HDMI inputs for cameras and computers. ATEM Television Studio is a 1 rack unit chassis with software based control panel for Mac OS X or Windows. If customers require a broadcast grade hardware panel, then ATEM Television Studio is also compatible with the ATEM 1 M/E Broadcast Panel.

ATEM Television Studio includes features needed for a true professional switcher, including upstream chroma keyer, two media player frame-stores, downstream keyers, full transitions, fade to black, Multi View monitoring and more! Customers also get the software control panel for controlling the switcher via ethernet even from a laptop computer, making an incredibly portable solution.

The Internet is becoming the television transmitter for everyone, and ATEM Television Studio is more than a live production switcher, it’s also an encoder, so it’s perfectly suited to take advantage of this online video revolution. ATEM Television Studio lets customers connect to any computer for live capture to H.264 master files in full HD resolution. H.264 is now the standard for Internet video, as well as iPhones, iPad and Apple TV. For recording the H.264 video, ATEM Television Studio includes Blackmagic Design Media Express software for Mac OS X and Windows.

ATEM Television Studio is a professional broadcast SDI switcher that also includes loads of HDMI connections so you can start affordably with consumer HDMI cameras. Every video input features an automatic frame re-synchronizer, so customers don’t need expensive genlock cameras and computers can also be plugged in. With the latest low cost and high quality HD consumer cameras providing amazing image quality at extremely low cost, ATEM Television Studio includes four HDMI inputs to allow direct connection. This dramatically reduces the overall cost of multi-camera production.

For professionals, ATEM Television Studio also includes four SDI/HD-SDI inputs for connecting to professional broadcast cameras on longer cable lengths. The switcher also includes SDI and HDMI program outputs, SDI and HDMI outputs from the Multi View, and a USB 2.0 connection for live recording of the program feed directly to high quality H.264 files for the web. ATEM Television Studio includes built in black, bars, media player and color generator sources.

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