Tuesday, September 13, 2011

YouTube launches Partner Program in India

BANGALORE, INDIA: YouTube announced the launch of YouTube Partner Program in India, which will enable all original video content creators to become a content partner with YouTube and monetize their work on YouTube through advertising.

The program is open to all Indian content creators who make original, high-quality videos on a regular basis and use YouTube to distribute their content online. Content creators will be able to apply online for the program at http://www.youtube.com/creators/partner.html.

The Partner Program is YouTube’s way of sharing advertising revenue with its most popular and successful video creators. Once a video creator has been accepted to the Partner Program, ads start appearing overlaid or next to their videos. YouTube then splits the revenue generated by those ads with the partner, with the majority of the share going to the Partner.

David Macdonald, head of YouTube Content Operations, Asia Pacific, said: “YouTube has been a great platform for Indian content as demonstrated by the successes of the Indian Premier League and our Bollywood studio partners. Today we are opening up that very same platform to all media companies and original video content creators in India to help them monetize their content on YouTube platform. There is a strong demand for Indian content on YouTube, and this program will help original video content creators in India to make money from their content. With our dedicated team in India and online support tutorials, anyone with a creative idea can use YouTube to build local and global audiences and turn those views into a regular revenue stream.”

YouTube Partner program has a strong community of over 20,000 plus content creators across the globe, and every year YouTube pays out millions of dollars to people through the Partner Program, with hundreds of partners making more than $100,000 per year and thousands of partners make more than $1,000 per month.

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