Friday, September 9, 2011

Hisense shows a smarter world

IFA 2011, BERLIN, GERMANY: Held in Berlin, Germany, Hisense has showcased its high-end intelligent TVs at IFA 2011. Hisense's newest high-end products include the XT710, XT68 and XT69. In addition, Hisense's new first generation personal intelligent TV made its debut at the exhibition which attracted the attention of many visitors.

"The competition in the consumer electronics industry depends on the development of intelligent products," cited Hisense Chairman Zhou Houjian. He asserted: "Industry players must continuously focus on research and development to succeed in today's rapidly changing market. I am fully confident about the development of Hisense's intelligent business."

The firm has already established an intelligent industry promotion division, with the aim of promoting the intelligentization of its full line of products. Hisense will launch its second-generation personal intelligent TV in the near future.

IFA is considered the most important consumer electronics expo in Europe. The return of Hisense reflects the company's firm determination to develop its brand in overseas markets and further expand its presence in the European market. Hisense's full line of high-end intelligent products showcased the growth of the company's brand in Europe. These products not only represent the progress of Hisense, but also provide a good opportunity for the company to establish a footprint and market its high-end products in the region.

Dr. Lan Lin, VP of Hisense Group and GM of Hisense International, said, "The company must develop its own brand if we want to become larger and stronger in overseas markets."

In the South African market where Hisense has substantial experience in brand operation, the company tied for second place with LG in July with a market share of 19 percent in the high-end LED segment, according to GFK data. In 2010, Hisense adjusted its network of production, sales and research and development in Europe to capture the growth potential in the European market.

Germany was selected as the European regional center with subsidiaries established in Italy, Belgium and the UK, among other countries. The enterprise has further expanded its business in other major markets in 2011, including Turkey, Israel and Spain. The accelerated development of the brand in these regions is due to cooperation with strong local channel customers. In addition, Hisense's facility in Turkey will begin operating in the second half of September.

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