Thursday, October 21, 2010

Haier intros terrestrial integrated DTVs incorporating AltoBeam DTMB demodulators

BEIJING, CHINA: Haier, a leading Chinese TV maker, released the H320 series of DTMB-ready LED TVs to the China market during the National Day Holiday (October 1, 2010). Enabled by AltoBeam’s latest DTMB demodulators, the ATBM884x family, the H320 series offers world-class performance in Synchronous Frequency Network (SFN) demodulation, complex and dynamic multi-path receiving, and interference rejection.

The DTMB, China’s homegrown terrestrial DTV standard, was released in 2006. Since the beginning of 2010, the grand-scale DTMB infrastructure buildup has been accelerated. In addition, the DTMB test spec has been published, and the DTV technical center has been established, all indicating the arrival of a high growth period for terrestrial DTV in China after years of preparation.

Indeed, according to the State Agency of Radio, Film and Television (SARFT) plan, the deployment of DTMB transmission systems in all 337 Chinese cities will be completed by the end of 2010, and formal broadcasting will be started in the first quarter of 2011, based on a nation-wide roll-out plan. TV viewers will then be able to watch High Definition (HD) and Standard Definition (SD) digital channels on ATMB884x-equipped TV sets.

“We are excited to have had the opportunity to assist Haier, one of the leading global TV makers, to develop high performance DTMB products,” said Dr. Steve Chaohuang Zeng, CEO of AltoBeam. “Having anticipated the rapid expansion of DTMB signal coverage in China, prior to the H320’s market debut, Haier had conducted a broad range of evaluation and field tests on the series to ensure superior receiving quality under a variety of complex real-life conditions, and we are glad that AltoBeam has been part of this great effort.”

“The industry-leading ATBM884x demodulators exceed all spec parameters (draft) defined by the Ministry of Information Industry and Technology (MIIT), and have been adopted by many mainstream Chinese and international TV makers,” added Qi Deng, VP of International Sales for AltoBeam. “As always, we are committed to supporting TV makers to bring the best viewing experience to the end users.”

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