Worldwide personal and entry level storage market sees double digit YoY growth in Q1-13

USA: The worldwide personal and entry-level storage (PELS) market grew 73.4 percent year over year with 20.2 million units shipped in the first quarter of 2013 (1Q13), according to the International Data Corp. (IDC) Worldwide Personal and Entry Level Storage Tracker.

Shipment value experienced growth of 54.1 percent year over year to $1.8 billion. This is the second consecutive quarter of year-over-year growth in worldwide shipment value.

"The first quarter of 2013 brought strong shipment and revenue growth as well as continued recovery to the personal and entry-level storage market," said Liz Conner, senior research analyst, Storage Systems. "A year after the PELS market saw record declines due to the Thailand floods and resulting hard disk drive (HDD) shortage, the PELS market has recovered back to pre-flood levels. Continued end user data growth, increased awareness on the need for data storage/back-up, declining average selling prices, and evolving vendor product offerings have all attributed to the recovery in the PELS market."

HDD vendors continue to increase share in PELS units shipped, gaining 14.7 points year over year to grow to 76.1 percent market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors, who saw unit shipments shares increase 3.5 percentage points year over year to 70.8 percent market share.