Monday, May 20, 2013

Mixmoov technology powers web video application promoting Eurovision

FRANCE: Mixmoov, the premier cloud video editing solution company, provides the technology behind the super-hit web video application run to promote the Eurovision Song Contest this year.

The Eurovision Song Contest 2013 is the 58th annual Eurovision Song Contest and takes place in Malmö, Sweden. It is the largest annual European event in its domain and attracts an estimated 100 million TV viewers.

This year's Eurovision Song Contest is sponsored by TeliaSonera. It is TeliaSonera’s ambition to make this event the most connected, user centric and shared in the context of today's social media environment.

The experience is called Eurovision Super-Charged. A main part of this experience is the Super-Hit video messaging application It allows users and fans to choose video clips of songs from earlier Eurovision contests, string together a unique video message and share it socially. The Super-Charged experience also provides users a chance to win prizes.

The automatic video rendering API from Mixmoov powers video rendering for the Super-Hit application. It takes media including videos, images and music with a video structure description as input and sends generated videos in return. The solution is scalable and can render hundreds of thousands of videos simultaneously. This makes it useful for short-term, high volume applications as well as long-term usage on websites. Developers are free to create their own interfaces too.

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