USA: Multimedia Research Group Inc. (MRG) announced the release of Connected Device Usage for US Multiscreen Entertainment, part of its new US Multiscreen Entertainment syndicated service.
Internet-connected CE devices, including smartphones, PCs, tablets and connected TVs, are no longer reserved for the younger generation. Today, consumers of all ages live the connected lifestyle. In fact, MRG estimates that the US installed base of Internet-connected devices will grow to 900 million by 2017.
Since 2010, the largest growth in connected devices has been experienced by smartphones, tablets and connected TVs. The US smartphone installed base alone grew from 88 million units in 2010 to 170 million in 2012.
MRG's VP of Research, Norm Bogen, explains: "The driving force behind these mind-boggling growth statistics has been the creation of digital ecosystems. Devices are no longer sold based exclusively on product design, or their features and functions. Digital ecosystems combine devices, services and content from multiple suppliers to generate greater consumer value than each element could offer independently."