Shenzhen Tenda Technology forays into India in partnership with Salora

NEW DELHI, INDIA: Shenzhen Tenda Technology Co. Ltd., a leading developer, manufacturer and marketer of consumer network devices is making a foray into the Indian market in partnership with Salora International Ltd., a leading player in the Indian consumer electronics industry.

As part of its Indian foray Shenzhen Tenda Technology is planning to launch 19 products, including wireless broadband routers, LAN adapters, modem routers, fast Ethernet switches, Web Smart Gigabit Ethernet Switches, Media Converter in partnership with Salora International, a leading marketing and distribution company.

Shenzhen Tenda Technology is the recognized leader in wireless and LAN networking for consumers. Tenda strives to deliver easy-to-install and affordable networking solutions for its customers, offering innovative, award-winning products that enhance people's lives and productivity. With millions of quality networking and connectivity products manufactured and sold, Tenda is a dominant market participant and price/performance leader in the networking and communications market with a full range of products that many vendors boast about.

Speaking on Tenda’s India foray, Allen Yu, market manager, International Business, Shenzhen Tenda Technology, said: "India is a very significant market for us and presents a huge opportunity to tap. We are very glad to partner with Salora International Ltd. as this association will provide strong inroads for our world class products in the booming Indian market. Salora brings to the table a deep reach across the country through its 28 branches and extensive product knowledge. We are pretty confident that with the support of a strong marketing and distribution partner like Salora, we will soon be able to establish our strong presence across India.”

Gopal Jiwarajka, MD, Salora, added: “We are happy to extend our support and expertise to a leading global brand like ‘Tenda’ and hope for a pan India presence within a short span of time. With rising awareness levels in India and consumers becoming more demanding, it has been our constant endeavor to bring the best brands that enhances our customers’ lifestyle with international class solution offerings. Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology.”

Vinit Shangle, head-IT Peripherals, Salora, added: “With Tenda’s networking and connectivity products, we will first target small and medium enterprise (SME) and small office and home office (SOHO) segments. With the right kind of products we intend to address the problem of low level of penetration of networking equipment in the SME & SOHO segment, which will help us establish leadership position in the long run.”