BEIJING, CHINA: AutoNavi Holdings Ltd, a leading provider of digital map content and navigation and location-based solutions in China, announced that the user base of its MiniMap application had reached 12.5 million as of March 15, 2011, up over 180 percent from 4.4 million one year ago.
The company's active MiniMap user base consisted of 45 percent Android users, 29 percent Symbian users, 21 percent Java-based feature phone users and 5 percent users of other mobile operating systems as of March 15, 2011. This, compared to 1 percent Android users, 74 percent Symbian users, 15 percent Java-based feature phone users, and 10 percent users of other mobile operating systems one year ago. The company reported over 2.2 million active users in the month of February, 2011 and strong average daily new users with a one day peak of 48,000 new users on March 1, 2011.
AutoNavi's chief executive officer, Congwu Cheng, said: "The rapid expansion of our MiniMap user base is an important step in the execution of our strategy to provide an industry-leading wireless location-based media platform that connects consumers with businesses who advertise on the platform. We were very pleased to see our MiniMap user base reach 12.5 million users across multiple operating systems and we are particularly happy with the tremendous growth in the number of users on the Android platform, which is one of the most popular smart phone operating systems available.
"We will continue to leverage our vast digital map database with over 13 million points of interest while devoting resources to enhance the functionality and service quality of the MiniMap application in an effort to further broaden our user base and increase user stickiness."