Online video fuels traffic explosion in Asia Pacific

CDN Asia 2012, HONG KONG: Informa estimates that users in Asia Pacific generated approximately 67,000 petabytes (PB) of Internet traffic in 2010 and forecasts that this volume will rise to almost 530,000PB in 2015.

This volume means that the region’s users generated, on average, 7.1GB of traffic per month in 2010, which will rise to 31.2GB in 2015.

“Traffic in Asia Pacific is very much a tale of two regions. Developed Asia Pacific, which Informa defines as Japan, South Korea, Singapore, Hong Kong, Taiwan, Australia and New Zealand, features countries with some of the fastest broadband infrastructure in the world.

The rest of the region is much less developed in terms of infrastructure but, principally down to China and India, will be a huge contributor to traffic because of the sheer number of Internet users in the region,” Giles Cottle, principal analyst from Informa Telecoms & Media said.

Giles adds: “Asia Pacific is already the largest region for Internet traffic and by 2015 it will account for 42 percent of the world’s Internet traffic. Asia Pacific Developing in its own right will be the second biggest region, after North America, in 2015. Informa expects it to overtake the US in 2016.”

More of Giles’ market analysis on internet traffic in the APAC region can be seen by reading the CDN Asia brochure. Please download the CDN Asia brochure by clicking on the link.