NEW DELHI, INDIA: Yahoo! India, the premier digital media company announced the availability of the latest version of Yahoo! Mail in eight new regional languages: Tamil, Hindi, Kannada, Telugu, Malayalam, Bengali, Marathi and Gujarati.
The recently launched new Yahoo! Mail delivers a much faster, safer and easier online communications experience. Addition of new regional languages makes it even more convenient for users from across India to access and use Yahoo! Mail. With a simultaneous roll out in 27 new markets including 22 new languages and 16 new countries, Yahoo! Mail is now available in 46 new languages and more than 70 markets worldwide.
As the premier digital media company, Yahoo! India aims to deliver relevant, personal, compelling experiences and reaching our users in their native languages is a major way to deliver all the benefits of Yahoo! Mail.
Email is seen as the most powerful communication tool today. As per the latest IMRB report on Internet in India, 89% of Internet users still access the medium to use email. Keeping the new Internet user’s needs in mind Yahoo!’s new email offers a faster, safer and easier communications experience. Its sleek, new design aims to make it fun and easy to store, organize and share memories. Users can enjoy a seamless, constantly connected experience across desktop, mobile and tablet devices that keep the conversation going – anytime, anywhere.
As per the IMRB report, the Internet usage in smaller towns in India continue to spike their dominance over top eight metros with a combined usage of more than 60 percent, clearly indicating that penetration of the Internet in semi urban areas is on the rise. With the Indian vernacular online audience growing at a rate of nearly 40 percent per year there is a strong demand for internet services and content in local languages.
Today, Yahoo! Mail reaches to 42 percent of the Indian Internet audience.