Wednesday, April 11, 2012

Dell announces first content delivery solution

ROUND ROCK, USA: Dell announced Dell Deliver, its first-ever Content Delivery Platform (CDP) that allows network providers to sell Content Delivery Network (CDN) services to the enterprise as well as manage the on-demand delivery of any video to any screen quickly, efficiently and at low cost. Offering network operators a new, easier path to CDN ownership, Dell Deliver is built on Dell PowerEdge 12th generation servers and software from EdgeCast Networks and Elemental Technologies.

“Managing and maintaining a healthy IT infrastructure is getting more and more complicated for network operators as their infrastructures are not designed to support today’s growing demand for IP-based, bandwidth-hogging content,” said Laurie Hutto-Hill, GM of Dell’s Global Telecommunications, Media & Entertainment organization.

“Until now, few content delivery models have been optimized for rich media, and it is hard to find existing technologies equipped to analyze and deliver content efficiently based on the requirements of a multitude of end-user devices. Dell Deliver offers flexible and scalable technology with significant cost advantages, allowing network providers to establish a healthy CDN that can support today’s ever-changing data landscape.”

Dell Deliver is available with a number of deployment models and built with software from EdgeCast Networks, the CDN that delivers a substantial portion of the world’s Internet traffic on behalf of more than 4,000 content providers and Elemental Technologies, a supplier of video processing solutions for multiscreen content delivery. Dell Deliver allows network operators to launch their own CDN quickly and affordably, and allows them to concurrently offer a valuable new service to their enterprise customers and support their own video delivery initiatives.

The solution includes video processing software from Elemental Technologies that add additional cost and performance benefits to the customer. Elemental’s software leverages massively parallel NVIDIA graphics processing units (GPUs) and Intel processors to offer an extremely dense and highly cost effective transcoding solution.

“Elemental is proud to work with Dell on its new Dell Deliver initiative for enhanced content delivery,” said Sam Blackman, CEO and co-founder of Elemental Technologies. “Leveraging Dell’s infrastructure expertise with best-of-breed software vendors like Elemental and EdgeCast will ensure a high value solution for service providers looking to deliver rich media as efficiently as possible.”

“Even once a carrier organization has recognized the opportunity CDN provides, they often expend incredible amounts of time and money evaluating myriad hardware and software scenarios,” said James Segil, co-founder and president of EdgeCast Networks. “The combination of Dell’s top-notch hardware, services and support with our CDN technology gives service providers a tightly integrated solution for quickly turning their traffic burdens into real revenue opportunities.”

Deployed on Dell PowerEdge 12th generation servers, Dell Deliver seamlessly integrates with existing storage infrastructure.

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