STAMFORD, USA & MUMBAI, INDIA: HARMAN, the premium global audio and infotainment group (NYSE:HAR), announced a strategic multi-year relationship to develop and supply branded audio and infotainment solutions for TATA Motors, India’s largest automobile company and parent company of Jaguar Land Rover. The agreement marks the first time an Indian automaker will bring premium branded audio and infotainment systems to the domestic market.
HARMAN will leverage its world-class engineering and development teams to create custom audio, navigation, and multimedia solutions for vehicles across Tata’s model lines. The first Tata vehicle to include HARMAN products will be the limited edition TATA Aria MPV, which will include a premium branded audio system under HARMAN’s JBL brand. The 360-watt JBL sound system features ten speakers with a dedicated subwoofer, and was previewed earlier this year at the New Delhi Auto Expo.
“This agreement with TATA Motors represents a milestone in the growth of branded audio and infotainment system for the Indian market, and we are tremendously proud and honored to be selected by TATA as their trusted supplier,” said Dinesh Paliwal, HARMAN’s chairman, president and CEO. “Our development teams will work very closely with TATA’s engineering staff to create unique products that will surprise and delight customers. Together, HARMAN and TATA will set a new benchmark in OEM installed sound and infotainment in the domestic Indian market.”
“TATA Motors will intensify the application of the Infotainment and Acoustic Platforms developed by HARMAN and offer world class solutions in this domain in its future Passenger Car platforms both for the Indian and Export Markets. HARMAN’s innovative technologies and large presence in all the premium cars in the world market will help us take our cars to the next level.” said P.M. Telang, MD – India Operations of Tata Motors.
HARMAN is the leading supplier of advanced connectivity, infotainment, and audio to the world’s automakers, including Audi, BMW, Chrysler, FIAT, Ferrari, General Motors, Hyundai, Kia, Lexus, Land Rover, Mercedes Benz, Porsche, Toyota, and Volkswagen. HARMAN maintains manufacturing and R&D operations around the globe.