SANTA CLARA, USA: iFixit, maker of the world’s most popular service documentation site, announced the immediate commercial availability of Dozuki, a new service that lets organizations create documentation that teaches people how to do real things.
iFixit also announced today that it has launched Dozuki as a new business division.
With Dozuki, companies and organizations can easily produce visual documentation that informs and teaches people with comprehensive, interactive rich media that’s accessible via web, iPhone, iPad, and Android. Dozuki’s knowledge base allows businesses to build a community that invites contributions from customers and employees, ensuring content is up-to-date and easy to share. Moreover, Dozuki’s collaborative Q&A system captures meaningful everyday exchanges of knowledge, so it’s easy to keep information current and relevant.
“Documentation is important. It can dramatically reduce training time, increase productivity, empower customers, and inspire brand loyalty,” said Kyle Wiens, co-founder of iFixit and Dozuki. “Unfortunately, people hate using manuals because they are dull, imprecise, and often incomprehensible. Not anymore. Dozuki is helping businesses bring documentation out of the dark ages with dynamic manuals that become a vehicle for customer engagement. Support is the future of marketing. We’re helping companies repurpose their support content as authentic marketing.”
Dozuki’s first customers are using the platform for everything from service documentation to internal instructions, factory training to eLearning, and DIY to community networking. As the technology that drives iFixit, Dozuki’s rich guides have empowered millions of iFixit readers to repair the things they own. Other customers include Micron, Lezyne, Green Table Network, Improve International, and O’Reilly. Cal Poly is also deploying Dozuki in machine shops to train equipment operators—and they are seeing dramatic benefits.
“Using Dozuki, we were able to reduce training time on student-maintained machinery by 75 percent,” said Dan Waldorf, industrial engineering professor at California Polytechnic University. Dozuki expects new clients to experience similar results in productivity and efficiency.
“While technology is driving people to interact dynamically with content on the Web, instructions and documentation rely on antiquated 20-year-old formats,” said Matt Marshall, executive producer of DEMO. “Instruction manuals and training materials are dry and quickly outdated. Dozuki changes all that with its modern multi-media approach to step-by-step instructional videos.”