BANGALORE, INDIA: HP has launched its widest range of all-in-one desktop PCs for the Indian market, unveiling a new portfolio of products that offer consumers powerful and sleek PCs for the family.
“HP is bolstering its market presence with new strategic portfolio enhancements, including the TouchSmarts with innovative designs at mainstream price points for consumers,” said Vinay Awasthi, senior director, Product & Marketing (PSG), HP India. ”As the Indian PC market evolves, we believe that people expect a lot more from their PCs – from the overall design to the user experience. This reflects in the growing popularity of the all-in-one form factor in India and at HP, we continue to contribute significantly to this market segment.”
The new line of HP All-in-One PCs encourages families to use technology as a tool to bond with each other, share experiences, learn together and enjoy each other’s company. In line with this, the company has also launched the HP All-in-One Family Ties Game. This game promises a rich and fun experience for all members of the family and also gives a chance for users to win prizes along with letting them experience the new HP All-in-One PCs range via an interactive platform.
The 23-inch diagonal HP TouchSmart610 and TouchSmart520 PCs are designed for consumers who demand a premium multimedia and touch experience. Along with 2nd Generation Intel Core
Processors, these TouchSmarts feature a suite of built-for-touch applications and a free-standing full HD display that tilts up to 30 degrees, complementing its environment instead of defining it. The floating form of the TouchSmart520 is minimal and elegant with enough space between the stand and display to hide the keyboard when not in use.
The newest version of HP’s exclusive TouchSmart 5.0 software provides the most intuitive, immersive touch experience to date. Some of the features include touch optimized applications from Twitter and Facebook, as well as HP’s exclusive RecipeBox, webcam and music applications.
Users can conveniently access Windows Start menu, apps, desktop icons and applications within the same desktop environment. With a scrolling desktop that expands horizontally via the TouchSmart’s Magic Canvas, users can easily customize their user experience by dragging and dropping their favourite files and apps onto the TouchSmart’s carousel.
Additionally, users can experience content and programs from a notebook PC on the TouchSmart’s Magic Canvas with HP LinkUp Technology for a more comfortable, entertaining and productive experience.
Music lovers will enjoy a premium listening experience with integrated Beats Audio technology on HP TouchSmart PCs.
The TouchSmart610 PCs are available at a starting price of around Rs. 71,999. The TouchSmart520 PCs will be available in India from November 2011, at a starting price of around Rs. 60,999. The HP Omni120 PCs are available at a starting price of around Rs. 27,999. The HP Omni220 PCs are available at a starting price of around Rs. 50,999. The HP DreamScreen400 PCs are currently available at a starting price of Rs. 21,999.