Friday, January 20, 2012

Samsung debuts exclusive Fashion TV app on smart TV

CHERTSEY, ENGLAND: Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, announced a partnership with Fashion TV that brings the channel’s programming onto Samsung Smart TV. Viewers can access a wealth of content at the touch of button to watch live streams of fashion shows and photo shoots while also being able to access Fashion TV’s exclusive behind the scenes footage of models and designers.

“Samsung is the leading provider of Smart TVs across the world with numerous partnerships that bring rich content and exclusive features to viewers. This partnership with Fashion TV expands our offering into an entirely new genre and complements our focus on a wholly personalised viewing experience delivered on demand,” said Dan Saunders, director of Content Services for Samsung Electronics Europe. “Fashion TV has, since its inception, been at the forefront of reporting on the fashion industry and we are very proud to welcome them onto our service.”

For four months, the Fashion TV App will be exclusive to Samsung Smart TV and will showcase the best that the fashion world has to offer. For advertisers keen on engaging a fashion focused audience, the service provides an opportunity for ad-funded content to be displayed during programming. This will be organised by Smart Clip, the European leader for video advertising to deliver relevant advertising direct to viewers.

“This partnership brings Fashion TV to a wider audience throughout Europe thanks to Samsung’s continued success in Smart TV. As more people seek out new ways of watching TV we are delighted to have worked with LiveDefinition who created this service to allow viewers and advertisers new ways to engage with our brand,” stated Alona Fischbein, Fashion TV director.

Fashion TV is available in English throughout Europe and joins an ever-growing stable of services providing video on-demand and live streaming for news, entertainment and business.

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