Bangalore to host one of its kind global meet of 25 overseas PR firm heads

BANGALORE, INDIA: GlobalCom PR Network, a global network of over 45 specialized public relations and communications firms across the globe, today announced that it will be for the first time holding its annual network meeting in India at Bangalore on Feb. 9-10, 2012.

The annual network meeting sees the heads of partner agencies in the network meet to discuss global industry trends, strategy of the network for the year ahead and also take policy decisions regarding the network’s operations. The network meetings till this edition have been only held in Europe in Milan, Brussels, Lappland, Barcelona and Munich.

The two-day meet features an interactive panel discussion attended by the global head of corporate communication of one of India’s leading biotechnology companies, global heads of marketing of two Tier II IT services players and the Head of marketing of one of India’s largest digital marketing firms. The first day would see attending delegates exposed to a slice of Indian culture when renowned Bangalore-based dancers Sandhya & Kiran with their troupe perform “YATRA” – a showcase of Indian classical and folk dance forms for the audience set to an Indian ambience.

Ralf Hartman, MD, Globalcom PR-Network NV, said: ”As one of the world’s leading independent communication agency networks, we often look to where the future lies and unmistakably for any business including the business of PR, Asia and its two giants India and China are key. Also, the rise of these two economies and others in the region has also led to a shift in the way one looked at business development with a growing number of companies from India and other countries in the region investing heavily in expanding overseas.

”This emergence of Indian multinationals is a key driver of the business and we needed to start somewhere in understanding and further engaging these key markets of future. Being here, meeting some of the potential prospects and getting a feel of the city and the country is a good start and we are happy to be in India. That we have a key and capable partner in PRHUB here whose head has played a role in the network since its early days made the decision even easier.”

Xavier Prabhu, founder and CEO, PRHUB, said: ”Except for the ICCO conference held in Delhi few years back, India despite being one of the key, growing markets for PR globally, has not had a congregation of this nature where one witnesses heads of so many international PR firms. For us this is a great opportunity to showcase the evolution of Indian PR firms and how they are as good as the best in any other market worldwide.

”Further, our teams here get an opportunity to listen to, interact with professionals from other markets and learn. We look forward to hosting the meet and ensuring it is a all around success with the delegates getting a true flavor of one of the world’s greatest cultures and fastest growing large economies.”