Thursday, November 11, 2010

Samsung India launches world’s smallest laser multifunction printer SCX 3201 in India

NEW DELHI, INDIA: Samsung Electronics has enhanced its printer line-up by launching the world’s smallest laser multifunction printer – SCX 3201 in the Indian market.

The SCX 3201 encapsulates the Samsung business philosophy of bringing “True Value” printers in the market with the Best specs, Best Price and Best cost per page.

Ranjit Yadav, director, Mobile & IT, Samsung Electronics said: “The Samsung Printer business is in its hi-growth phase. The launch of SCX 3201 is a great example of our continuous endeavor to launch Innovative products with superior performance features.”

The new Samsung Printer SCX 3201 can print, copy and scan and comes with the standard one year onsite warranty. An additional two-year warranty on this printer is available at Rs. 499/- only.

The ultra compact size of SCX – 3201, its LED indicator and the clear & concise OP add to the overall appeal of the printer. The new SCX printer can be installed anywhere at home or office and consumes less space.

The Samsung SCX -3201 is equipped with Samsung’s unique Print Screen button, which provides a quick and easy way to print content. The ‘Eco-Print” button on the OP panel provides economic and easy print-outs in 2 –up and 600 dpi resolution while saving paper, toner and time.

Further, the SCX – 3201 has a Soft Power button located in the Front Panel which not only makes it easy to use but also avoids unnecessary power consumption. The AnyWeb print software allows consumers to drag and drop content from different sources and consolidate into one page and maximize the overall user experience of the SCX-3201. It has a 32 MB memory , Toner Saver Mode and a monthly duty cycle of upto 5000 pages. The Samsung SCX – 3201 is priced at Rs. 8999/- with a Full Starter toner.

With the launch of the new range of printers, Samsung has a lineup of 33 Printers across the Mono and Colour Single Function Laser Printers and Multi Function Printers. The Samsung Printer range is priced in the range between Rs 5499/- to Rs 230,000/-. “Based on our enhanced product line up and distribution, we are expecting to notch up a 60 percent jump in volumes in the Printer category this year,” states Yadav.

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