BANGALORE, INDIA: From the Cannes Film Festival AMD (NYSE: AMD) today announced a complete refresh of its desktop and notebook platforms based on VISION Technology for consumer and commercial customers. Ahead of the biggest buying cycle of the year, the new notebook platforms offer up to eight hours of battery life while delivering an outstanding visual experience at a great price for the mainstream and ultrathin markets.
“With VISION Technology from AMD, we are finally connecting how people use their PCs with the way people purchase them,” said Nigel Dessau, senior vice president and chief marketing officer of AMD. “Today, after little more than 200 days in market, our partners are introducing more VISION-based PCs than ever before; a testament to both the competitiveness of AMD platform technology and the simplified marketing approach.”
Introduced in October 2009, VISION Technology from AMD simplifies the PC buying process at the point of sale by focusing on how consumers use PCs, rather than relying upon the confusing “speeds and feeds” technical specifications that many people find difficult to understand. VISION also denotes the powerful visual experience AMD systems enable; an important feature as more consumers use their computers as entertainment hubs for sharing photos, music and videos with friends and family, watching TV and HD videos, and playing games.