Wednesday, May 19, 2010

Samsung India strengthens printer offering; launches ML-1666 - world’s smallest laser printer

BANGALORE, INDIA: Samsung Electronics, the digital technology leader today enhanced its Printer line-up with the launch of eight new, advanced printer models in the Laser Printer, Multi Function Printer and Network Printer categories, including the World’s Smallest Laser Printer-ML1666.The company is targeting a 30 percent market share and a 58 percent jump in volumes in the Year 2010 based on its considerably enhanced product offering, strengthened distribution channel and a sharper focus on B2B business.

With a sharpened focus on the B2B business, the company is expecting this business to contribute 30 percent to its Printer Volumes this year.

Samsung also launched the ML-1666, the world’s smallest laser printer in the Indian market. This compact “Made for India” Product offers the highest value to a customer. It has an impressive 16 pages per minute speed and offers an intuitive printing experience by incorporating a number of easy to use one touch features into the product design.

The full starter toner of 1500 pages, the standard one year onsite warranty and an additional two year warranty on this printer at Rs 399/- only coupled with an extremely affordable MRP of Rs 5499/- make the Samsung ML 1666 a great value for money printer.

Samsung also launched three Mono Laser printers - ML 1911; ML 2525; ML 2581N. These boast monthly duty cycles up to 12,000 pages, 8MB Memory and Print speeds of 18ppm/24 ppm pages (ML-2526/2581N). The MRP of the new models is as follows : ML 1911: Rs. 6499/-; ML 2526 : Rs. 8999/- and ML 2581 N: Rs. 12999/-.

Samsung also launched an impressive range of Laser Multi Function Printers to strengthen its current portfolio and retain market leadership in the Multi Function Printer category. These feature rich Multi Function Printers SCX 4601, SCX 4623 FH, SCX 4623 FN boast of high speeds up to 22 ppm and are designed for optimum usability. The MRP of Samsung Multi Function Printers is as follows : SCX 4601 : Rs. 9999/-; SCX 4623FH : Rs.14499/-.

The new SCX 4623FN is a versatile 22 ppm Network ready MFP with Print, Scan, Copy and Fax functions, gives up to 1200X1200 dpi effective output for print/scan and Copy functions; comes with 128 MB Memory; a monthly duty cycle of upto 10000 pages and a 7 MB Fax memory. The Samsung 4623FN is priced at Rs 15499/-.

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