Wednesday, December 16, 2009

LED demand explodes in TV market

BOSTON, USA: Strategy Analytics forecasts that the market for LEDs (light emitting diodes) used in TV backlighting applications will see rapid growth starting in 2010, as major suppliers deploy this technology in volume.

The market for packaged LEDs in LCD TV backlights will snowball at a CAGR of 148 percent to reach $7.5 billion through 2013, according to the Strategy Analytics report, “Flat-Panel TV LED Backlighting Report 2008-2013.”

In 2008, the market penetration of LED-based backlighting in LCD TVs stood at less than one percent. Marketing campaigns in 2009 have raised consumer awareness of LED-backlighting technology.

As this technology penetrates smaller and cheaper TV models in 2010, and beyond, demand for LEDs will ramp up. Although conservative compared with public statements from some TV companies, Strategy Analytics concludes that by 2013 some 68 percent of all LCD TVs will feature LED backlights.

“LEDs have featured in high-end LCD TVs for some time, but now they are entering the mainstream bracket,” noted Asif Anwar, Service Director at Strategy Analytics. “With low-cost suppliers now adding to this momentum, LED backlighting of televisions will witness a serious production increase.”

Notable findings from this report include:
* 2009 has seen a rapid transition toward edge-type backlights that exploit high-performance white packaged LEDs.
* Direct-type backlights and RGB (red-green-blue) designs offer advantages of both localized dimming and higher picture quality.

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