Friday, December 18, 2009

SRS Labs, MSI expand partnership to optimize gaming and all-in-one PC multimedia experience

SANTA ANA, USA: SRS Labs, the industry leader in surround sound, audio, and voice technologies, announced that MSI has expanded its use of SRS Premium Sound, which delivers an incredible audio experience for music, video and gaming across any computer speaker configuration, within their latest SRS-equipped GT740 gaming laptop PC and the Wind Top AE2200 and AE2010 All-in-One PCs.

"It's very encouraging that our partnership with MSI continues to rapidly expand, as it is our goal to provide PC users across the globe with the most immersive and compelling audio experience possible," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs.

"We have great confidence in the immersive multimedia experience that SRS Premium Sound creates, and that users everywhere will grasp how much audio depth, clarity and richness is now possible from an MSI computer."

SRS Premium Sound provides MSI's laptop and All-in-One PCs with a natural and immersive surround sound experience, complete with deep, rich bass and crystal clear dialog, while broadening the overall sound stage across any speaker configuration - internal laptop speakers, desktop speakers or headphones. To reproduce audio the way it was meant to be heard, Premium Sound dynamically brings out subtle nuances and rich sounds buried in the compressed or original music and video content.

"Our partnership with SRS Labs has provided an uncompromised multimedia audio experience that our users both recognize and appreciate," said Sam Chern, global marketing director of MSI. "PC audio now matters more than ever, and we pride ourselves on delivering the very best audio performance to our users whether it is while watching movies, listening to music or streaming online content, and SRS Labs continues to help us accomplish this."

The MSI GT740 gaming laptop, Wind Top AE2200 and AE2010 All-in-One PCs are available at select retail locations throughout the United States, China, Japan and Europe. By expanding the number of SRS-equipped MSI PCs worldwide, SRS has reaffirmed its position as the global de facto standard for consumer audio solutions within a wide range of consumer electronics, including PCs.

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