ADT adds alarming tag to anti-theft tools for retailers

BOCA RATON, USA: ADT Security Services, the world’s largest electronic security company, announced the addition of an alarming tag to its line of anti-theft tools for retailers.

The new Alarming SuperTag has all of the features and protections of a regular anti-theft tag but offers the added security of an audible alarm from the tag to protect retail merchandise from shoplifting and theft. The tag adds a layer of protection and increases sales by keeping products in the open and readily available for purchase, thereby enhancing the shopping experience.

A small speaker in the tag emits an alarm if there is an attempt to remove the tag or in some cases to leave the store with the tagged merchandise. This is in addition to activating a system alarm at the exit if the tagged product is taken from the store.

The alarming tags are compatible with the Ultra•Max anti-theft systems offered by ADT and can be deactivated using the Ultra•Max SuperTag detacher. These tags allow retailers to protect high-end electronics, leather and luxury goods while keeping them out in the open instead of locking them in cabinets or chaining them to displays.

Part of the economic recovery for retail has included an increase in sales for luxury goods, according to Jeff Bean, vice president, Retail Sales and Operations for ADT.

“We are seeing an increased interest in protecting luxury goods while keeping them accessible and this product is perfect for that market,” he said. “Shoppers want to be able to look at products, try them on and fully experience them in the store, so we are constantly looking for new ways to protect merchandise while providing the consumer with the most satisfying shopping experience.”

Retailers have a choice of a two tone (2T) or three tone (3T) audio alarm tag and both tags are available in a tack or lanyard version for more flexibility in tagging items. Both the 2T and 3T tags emit an alarm if an attempt is made to remove the tag from the product and both tags also trigger a system alarm at the exit. In addition, the 3T tag also emits an alarm from its speaker if it is taken out of the store before being deactivated.

“The Alarming SuperTag will also alarm if it is not properly attached to merchandise, so it helps retailers to make sure that items are correctly tagged and fully protected when they reach the store floor,” said Bean.