Adeel Najam, Frost & Sullicvan
MALAYSIA: Exclusive content carriage has been a formidable pay TV provider strategy
to rapidly acquire customers and increase market share. In choosing a pay
TV provider, subscribers base their choice largely on the programming
content of the pay TV service.
Many alternative pay TV providers around
the globe including PCCW (Hong Kong), France Telecom (France) and SingTel (Singapore) are achieving success in the pay TV market in large part due to exclusive content acquisition. Incumbent pay TV providers also use exclusive content to keep their pay TV market dominance from waning and block the prospects of success for new market entrants.
Country examples in this article from Frost & Sullivan include: Singapore, USA, UK, France and Hong Kong.
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