The company introduced it 2012 product catalogue and its vision to deliver connectivity and content across all of its devices – from TVs to mobile phones, tablets to Notebook PCs and cameras to home appliances.
“The South West Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles, requiring technology and products that will enrich and enhance their experiences,” said BD Park, president and CEO of Samsung Electronics, South West Asia and MD of Samsung India. “To achieve our goals, we must push boundaries. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region.”In 2011, Samsung Electronics achieved record sales of $143 billion. In South West Asia, the company achieved a healthy growth in 2011 and retained its number one position in a number of product categories including flat panel televisions, side by side refrigerators, and color monitors. It also became the market leader for smartphones for the first time.
Additionally, Samsung shared the worldwide launch of its CSR platforms under the banner of Hope for Youth in South West Asia to raise awareness of the need for childhood education and healthcare. With NGO partners, AID INDIA and SMILE Foundation, Samsung is working with under-privileged children from 100 villages in Tamil Nadu, Delhi and Uttar Pradesh.
Additionally, between February and June 2012, Samsung will contribute Rs.100 to support these projects for every GALAXY Note sold. With the Tagore Literature Awards, Samsung celebrates the regional Indian languages and recognizes the best of literary contributions in eight different Indian languages every year. Come May 2012, the third edition of Tagore Literature Awards, a total of 24 Indian languages would have been recognized and celebrated.
Samsung smart TV: Ultimate quality, content
For 2012, Samsung has pushed the boundaries of home entertainment to meet the needs and challenges of its consumers. The company has unveiled its 2012 product innovations under three guiding pillars: Smart Interaction, Smart Content and Smart Evolution. The new family of products offers more content, smarter interfaces, intuitive controls, incredible picture quality and stunning design.
The ES8000 LED TV features the slim bezel Samsung first introduced in 2011, complemented this year by a new matching arch flow stand and an increased screen size of up to 75 inches. Inside, a dual-core processor powers the ES8000, allowing users to multitask by surfing the web while using or downloading multiple apps simultaneously. A variety of content is also available through Samsung Apps, the industry’s preferred TV apps platform.
The ES8000 LED TV encompasses Samsung’s three guiding philosophies that equip consumers with the future of Smart TV technology:
* Smart Interaction enables Smart TV owners to communicate with their TVs via voice control, motion control and face recognition. For example, consumers can use the Samsung Skype HD camera and dual-microphones to prompt the TV. Say “Hi TV” and turn on voice control, speak “Web Browser” to get online, and browse and select results or increase the volume by just pointing a hand.
* Smart Content includes the expansion of more robust and personalized content through Smart TV apps, as well as AllShare Play, which enables consumers to easily access personal content across multiple device screens – anywhere, anytime. Additional exclusive services include Family Story, Fitness and Kids.
* Smart Evolution is defined by Samsung’s new Evolution Kit. Each year, the kit will include all necessary hardware and software enhancements using proprietary system-on-chip technology. Select 2012 TVs will come equipped with a simple slot-in to the back of the TV.
GALAXY Tab 310 powered by Android 4.0
Joining the GALAXY family this year is the GALAXY Tab 310 (7”), the first series to run on the Android 4.0 operating system, which is also referred to as Ice Cream Sandwich. Available in 3G and Wi-Fi versions, the GALAXY Tab 310 device is launching across different markets in South West Asia, starting April 2012.
Samsung’s first Android 4.0-powered tablet features new and improved Android OS features. This includes an upgraded Android Market with access to up to more than 400,000 applications, as well as improved web browsing, faster response times and a more intuitive UI with upgraded swipe control applications. The device’s new operating system is further enhanced by HSPA+ 21Mbps or WiFi connectivity.
More than ever, consumers can enjoy more multimedia access, playback and sharing experiences through Samsung Hub services. While the Readers Hub gives users access to more than 2.3 million e-books, 2,300 magazines and more than 2,000 newspapers in 51 languages, the Game Hub instantly connects users to the latest game titles. The GALAXY Tab 310 is also powered by a 1GHz dual core processor that makes it a true powerhouse for multimedia downloading and sharing.
The GALAXY Tab 310 can also access content from the cloud via AllShare Play, which allows content to be transferred between the tablet and other devices, as well as real time annotation and editing.
Beyond content, the GALAXY Tab features WiFi Direct and built-in social networking features such as ChatON, Samsung’s unique cross-platform communication service and voice call capability, which makes connecting and sharing socially easier than ever.
SMART Wi-Fi camera technology
The shift from analog to digital imaging has never been so evident than with today’s culture of instantly capturing, uploading and sharing photos with friends and family. To make this process more accessible, convenient and fast, Samsung introduced a full line of SMART cameras and camcorders with the new SMART Wi-Fi technology.
Leading the new line-up of Wi-Fi enabled SMART cameras is the WB850F, a long zoom camera that boasts a 21x optical zoom and ultra-compact design to give users the freedom to shoot in stunning clarity while on the move. With Wi-Fi Direct, photo enthusiasts can link their camera to a phone or tablet for photo sharing across platforms like Facebook, YouTube or Picasa. Photos can even be emailed directly from the camera for simple sharing. Additionally, users can use the Auto Backup function to transfer images to their PC without having to carry around cables.
New gen home appliances offering solutions for energy efficiency and space
For 2012, Samsung will expand the use of innovative features in its home appliances in Asia. The company is approaching this by investing in the development and launch of new products that push boundaries, in the present and future, through three pillars: Eco, Space and Smart Future.
Samsung is committed to developing environmentally friendly technologies and products for the home. A prime example is the new air conditioner, S-Crystal Plus’, which features significant energy savings. Through the Smart Saver technology feature, the air conditioner automatically cools the room in the least amount of time necessary, helping consumers save up to 31 percent on electricity bills.
In addition, Samsung’s brand new Side by Side Refrigerator includes Samsung’s innovative Digital Inverter Compressor which enhances cooling performance and energy efficiency by up to 26 percent compared to conventional refrigerators.
Keeping its Asian consumer needs in mind, Samsung also applied various space technologies to its newest product line. With refrigeration and food storage, the vast majority of Asian consumers are experiencing restrictions and limitations when using their fridge freezers.
To help minimize these space constraints, Samsung developed the SBS refrigerator which not only fits well with their kitchen line but gives 890-liter capacity, India’s largest to date. This is achieved by applying Space Max– a technology that increases the inner storage space, by reducing the thickness of the product wall without affecting the refrigerator’s body size.
Delivering on the Smart Future vision, the new Top Load washing machine is equipped with Samsung’s Wobble 3D Technology, which saves water consumption by up to 30 percent and eliminates tangles and prevents fabric damage caused by friction. Developed specially for the Indian market, the washer is equipped with special functions such as Sari Course which enables consumers to gently wash their Saris with convenience and without any worries of damaging them.
This year also marks Samsung’s investment in the development of components, specifically for the expansion of its Digital Inverter Motors within the EcoBubbleTM line-up and Digital Inverter Compressor for the Refrigerator Line-up. The latest motors and compressors feature optimal energy consumption and durability. In fact, Samsung offers a 10-year warranty to consumers for these components.
World’s slimmest notebook
Also unveiled was the second generation of Samsung’s Notebook Series 9. Benefiting from more than 33,000 hours of development and design, the new Series 9 is 21 percent thinner and 28 percent smaller than its predecessor. Demonstrating Samsung’s pioneering innovation and design leadership, the Series 9 stands as the thinnest premium notebook on the market.
Thanks to its Intel Core i7 processor and Samsung SSD, the notebook powers up in just 9.8 seconds and wakes in only 1.4 seconds. A single-shell aluminum body forms the exterior, with an innovative sand-blasted surface that prevents fingerprints. Its Super Bright Plus display enables superior picture quality with 400nit brightness.
Powerful office technology
In addition to the company’s notebooks, Samsung announced its mono laser multi-function printer, the SCX-3406FW. The printer’s state of the art “ecobutton” will reduce overall print costs by more than 20 percent. The device also comes set with a downloadable mobile print application, enabling customers to print and order items all from the convenience of a single smart device, such as PCs, mobile phones and tablets. The SCX-3406FW has a 20 page per minute printing speed along with faxing, scanning and copying capabilities.
Samsung also announced its 27-inch Series 9 (S27B970) monitor that provides the best viewing experience with life-like picture quality. The S27B970 features Samsung's exclusive professional-grade Plane Line Switching (PLS) panel technology for accurate color reproduction with over one billion colors that can be viewed at wide horizontal and vertical angles. With customization and attention to detail in mind, the new Series 9 monitor utilizes Samsung's exclusive Natural Color Expert technology for maximum panel performance.
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