Wednesday, March 7, 2012

Brocade unveils “The Effortless Network”

DUBAI, UAE: Brocade announced unprecedented innovation in the campus LAN market with the introduction of the company’s vision for The Effortless NetworkTM. This vision is based on the new Brocade HyperEdge technology, which is designed to deliver new levels of automation and simplification of the campus LAN lifecycle—with significant cost savings and investment protection. Brocade also introduced two additions to the Brocade ICX switch family to support the company’s advancements in campus LAN technology.

The Effortless Network is based on three main pillars:

* Dramatically simplified and automated access layer networks to significantly reduce operational overhead and enable IT to respond to business needs in real-time.

* Unmatched scalability and upgradeability to accommodate emerging applications and IT imperatives for the next decade, extending the life of the network infrastructure.

* No-compromise solutions that deliver enterprise-class functionality and availability at a tremendous business value.

HyperEdge technology promises to enhance a wide range of current campus LAN-based applications, such as unified communications (UC) and security, while paving the way for emerging applications such as “Bring Your Own Device” (BYOD) enterprise mobility, rich video and virtual desktop infrastructure (VDI).

Zeus Kerravala, principal analyst, ZK Research, said: "Networks are now mission critical and IT resources are putting a premium on uptime and performance. The single biggest cause of downtime today, 37 percent in fact, is due to human error, in direct correlation with the increasingly large number of manual processes. Brocade's HyperEdge technology will greatly simplify the management of campus LAN switches, significantly reducing errors and improving uptime."

HyperEdge technology will also have wide applicability across key enterprise customer environments, such as education and healthcare, which rely on campus LANs to perform many business operations. HyperEdge technology features two main capabilities that enable Brocade customers to dramatically reduce operational costs and extend the lifecycle of their campus LAN investments:

* Single-point management that enables users to manage their entire access switching layer as if it were a single device, from initial deployment to ongoing configuration, software upgrades and monitoring. The primary goal of the technology is to dramatically reduce the cost and time required to manage the campus network lifecycle. It also improves compliance by ensuring consistent policy among all access layer ports, and increases network availability by reducing human error, which is the number one cause of network downtime.

* Mix-and-match stacking allows users to build a stack of edge switches that delivers both basic connectivity and premium services at cost points never before seen. Users can mix and match premium and entry-level switches within a single stack, so that entry-level switches inherit all of the feature richness of the premium switches in the stack. This unique capability allows users to build stacks that cost far less and provide greater investment protection than any competitive offerings on the market today. This approach can also significantly extend the lifespan of the switching infrastructure. As the network evolves, premium switches can augment existing entry-level switch services, whereas competitive offerings would require a rip-and-replace conversion.

HyperEdge technology will be available on the stackable switch portfolio, including the Brocade ICX and Brocade FCX switch families, through a simple software upgrade when it becomes available next year.

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