ATLANTA, USA & LONDON, UK: Internap Network Services Corp., a provider of intelligent IT Infrastructure services, has been selected as the official supplier of web hosting and content delivery network services to Sahara Force India, the fast-rising Formula One racing team, based in Silverstone, United Kingdom.
As a key competitor on the Formula One racing circuit that this year includes 20 races across four continents, Sahara Force India wanted to expand the features and performance of its ForceIndiaF1.com website on a global scale. The website is the team’s primary tool for branding, communications and interacting with its global fan base as well as key members of the media that follow the team.
Established in 2008, the Sahara Force India team has steadily advanced in the standings and secured an overall 6th place finish last year – its highest ever. As a reflection of that success, the team’s website received more than a half million visits last year from around the world.
As Sahara Force India gets ready to launch a new website to communicate and interact with this growing fan base, it needed a reliable, high-performance web hosting environment to deliver the site globally. The team selected Internap’s Managed Hosting solution, along with the company’s route-optimized Performance IP, Accelerated IP (XIP) and Content Delivery Network services. The “performance package” from Internap will allow Sahara Force India to distribute its content – including high-definition images, videos, live streaming and social media – to fans and members of the press worldwide on computers, smartphones, tablets and other devices. Internap also gives Sahara Force India the global footprint to effortlessly support local spikes in website traffic across the various countries where races are taking place.
“Growing our brand and our international fan base requires that we build a strong web presence,” said Dr. Vijay Mallya, team principal and MD of Sahara Force India. “But the global nature of our sport means that this presence is always on the move, so our fans need to be able to follow us whether they are at the track or on the other side of the world. Thanks to Internap’s hosting solutions and 100 percent uptime service level guarantee, we can seamlessly interact with our fans wherever they are and whenever they want.”
Later this season, Formula One racing marks its return to the U.S. following a five-year absence with the United States Grand Prix in Austin, Texas, on November 18th.
“Working with Sahara Force India is the perfect showcase for the benefits of our global, performance-centric managed hosting and connectivity services, especially given the mass popularity of Formula One racing and the international nature of its races and fan base,” said Eric Cooney, president and CEO at Internap. “Like Sahara Force India, we stake our reputation on performance. We are both aiming to be the fastest to our destination and cannot afford to lose even milliseconds.”
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