2011 International CES, LAS VEGAS, USA: Samsung Electronics Co. Ltd has announced the launch of the latest model in its camcorder portfolio, the HMX-Q10.
The HMX-Q10 has been designed to highlight Samsung’s full HD camcorder technology with a BSI CMOS sensor, and makes recording movies easier than ever before, using ground-breaking technology and smart features such as its innovative Switch Grip technology.
As a new addition to the Samsung line-up for 2011, the HMX-Q10’s Easy Operation and Smart Access user interface (UI) makes Samsung’s innovations in video capture more accessible than ever, allowing everyone to record excellent quality video.
Samsung has created the HMX-Q10 to be a compact, practical and easy-to-use full HD camcorder that combines the best in Samsung innovation with incredibly simple functions, all available at an affordable price. The HMX-Q10 combines the world’s first Switch Grip with Easy Operation via an LCD screen. The Switch Grip means that no matter how the camcorder is held, the G-magnetic sensor inside the HMX-Q10 recognizes the angle and turns the LCD display so it’s easy to see, and controls recording easily from any angle.
Easy Operation means that users can control detailed processes, turn the camcorder on and off and operate the playback function easily through the LCD screen, so controlling the device is intuitive and fuss-free, and viewing footage is as easy as capturing it.
The HMX-Q10 also features a prominently placed record button that makes capturing video extremely simple, and straightforward. The slim and durable body also means that the HMX-Q10 is compact and light enough to be taken anywhere, and the product is so versatile it can also double as a 4.9 Megapixel (MP) still photo camera.
The HMX-Q10 sets the tone for the Samsung 2011 camcorder range, and raises the bar for affordable and easy-to-use camcorders built on the latest cutting-edge technology. The camcorder is the product of years of Samsung expertise in digital imaging, and is based on detailed customer insight research, revealing that simplicity and affordability are a key priority for an increasing number of camcorder users.
“The launch of the HMX-Q10 is particularly important for us as it is one of the best demonstrations of Samsung’s continuing innovation, providing high performing features and design in a model that makes the best camcorder experience available to all our customers,” said Hyunho Chung, executive VP and head of Digital Imaging Business, Samsung Electronics.
“For example, we have developed the world’s first Switch Grip technology so that the HMX-Q10 adapts to the consumer’s lifestyle and setting – not the other way around. In addition, Easy Operation via the LCD and Smart Access UI takes the confusion out of recording, so that you can instantly record brilliant movies from the very first time you pick up the camcorder without the need for an instruction manual.”