Friday, January 28, 2011

Cinemo and XSe announce automotive infotainment solutions partnership

KARLSRUHE, GERMANY: Cinemo, developers of performance enhanced embedded multimedia technologies for in-vehicle infotainment (IVI), consumer electronics, and industrial embedded computing and XSe, developers of future technologies in the field of embedded systems, have announced a strategic partnership to integrate Cinemo’s powerful multimedia playback and streaming solutions into XSe’s optimized automotive software stack (OPTstack).

IVI is a rapidly growing niche market that combines a wide range of elements essential to a progressive and enjoyable automotive environment, including music, news, Internet, multimedia, navigation and phone communication, as well as instant access to each. Cinemo and XSe have partnered to leverage their knowledge and expertise to offer automotive customers the best IVI experience.

Specifically, the partnership will enable Cinemo and XSe to deliver highly optimized solutions capable of handling the complex multi-display and multi-camera systems of highly integrated hardware solutions by leveraging the acceleration features of the underlying hardware. The result will enable users to play back High Definition content even on low power devices and boot a reliable system in just a few seconds.

“A partnership between Cinemo and XSe is a natural fit,” said Jim Corbett, executive VP, Cinemo. “Both companies are clearly focused on providing optimized and cross platform solutions to the automotive market. Naturally, combining our goals and expertise will result in an enhanced solution and we are happy that XSe will use Cinemo’s multimedia software stack, including our advanced rear seat entertainment solutions.”

“The partnership with Cinemo is a very important and strategic step for us,” said Rainer Oder, MD of XSe. “The integration of the Cinemo software stack into the XSe OPTstack solution will offer further value to our customers. We greatly respect each other’s specific expertise and will mutually benefit from the relatively short distance between the main development sites by delivering outstanding automotive solutions quickly and efficiently.”

The combination of an optimized embedded base system, including state-of-the-art multimedia playback and streaming solutions combined with infrastructure services as well as a high-end graphics architecture will enable Cinemo and XSe to offer great value to Tier Ones and OEMs.

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