WELLINGBOROUGH, UK: A recent US and UK "Smart Home Energy Management" consumer survey from IMS Research found that over 90 percent of respondents wanted to be able to access and view current household electricity consumption data.
When asked which devices this data should be available on, the most popular options were either via a website, or on a separate in-home display device. Other devices selected by respondents included TVs and cellular handsets. Some wanted this information display to be integrated into in-home devices themselves, to show device-level consumption data.
This presents significant opportunities for companies that already provide in-home services, such as electricity providers, cable operators and ISPs.
Lisa Arrowsmith, Market Analyst for IMS Research, explains: “Satisfying this demand for electricity consumption data can provide a means for companies to differentiate themselves from competitors; reduce customer churn; and, in many cases, increase average revenue per user. For example, 60 percent of respondents who wanted electricity consumption data displayed on their TVs would be willing to pay a monthly subscription fee for this service.”
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