NEW DELHI, INDIA: Global Brands Enterprise Solutions Pvt Ltd has announced the resurgence of the AKAI brand in the Indian market. Akai, one of the largest Japanese consumer electronics brands with eight decades of lineage as a technology innovator in consumer electronics, announced its revival in the India market with the launch of its new range of ultra-slim LED, LCD HD and CRT TVs.
Founded in 1929, Tokyo, Japan, AKAI specializes in advanced quality home entertainment products in the audio and video arenas to create the best solutions in the market. AKAI's Indian product portfolio includes high-definition TVs; color TV, washing machines, microwave ovens, DVD and home theatre systems. The products are priced between Rs.2,490/- to Rs.55,000/-.The company is targeting Rs 435 crore turnover in the Indian market in the coming year.
Announcing the launch of the new range of TVs, Pranay Dhabhai, MD, AKAI India said: "We are very excited to re-introduce Akai in the Indian market as a part of the Global Brands' portfolio and are very optimistic about the resurgence of Akai in the high-growth Indian market. Globally, Akai is known for its value driven Japanese technology and design, and is today present Globally. Akai targets to become one of the prominent players in the Indian market in the coming years. The fast growing LEDs and LCDs will be a key growth driver for us in the Indian market.
"Understanding Indian consumer preferences and aspirational values AKAI’s new TV range represents the company’s efforts to continuously introduce new technologies for the Indian consumer."
The company launched three new models of LED TVs and five new models for LCD TVs. The ultra slim LEDs and LCDs TV range has special features like natura Light Technology with dynamic back light, brushed steel or high gloss finish, dynamic skin correction and motion compensation etc. Some models have Video USB, where without use of a DVD player, movies can run straight on the LED TV through USB drive.
The range also allows one to pack in sports, movies and games with an amazing backlit picture, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. The range priced between Rs.17,990/- to Rs.54,990/-will be available in 24" (61cm), 32" (81cm) and 42" (107cm) screen sizes.
Dhabhai added: “AKAI’s new range will redefine the standards for design, viewing experience and energy efficiency in colour televisions. Recent trends in the world, call for screens with higher resolution for true representation of images on screen, therefore, we have introduced new range of High Definition LED and LCD TVs, and we aim to further accelerate this trend.’
Always committed to designing relevant and trendy products to compliment the changing, modern Indian lifestyle, the range has been expanded to a total of 8 line ups. These cutting edge TVs use LEDs and CCFL as their primary light source. Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more artful designs, plus increased energy savings.
Even the range of CRT TVs launched have an advanced "Heath Platform" feature, which allows user to define the distance and viewing angle and the TV automatically adjusts to the best contrast, brightness and color, suitable for such viewing giving the best picture quality. This feature has been introduced in CRT TVs for the first time in India.
All CRT TVs use energy efficient Green ICs and Company is approaching BEE for getting star rating certifications for its range, which will be then be displayed on the products.