BroadSign gives its client DOOH Networks access to ad agencies and advertisers via rVue demand-side platform

FORT LAUDERDALE, USA: BroadSign International, the premier global provider of digital signage software along with rVue Inc., a subsidiary of rVue Holdings Inc. (RVUE) and a provider of the first demand-side platform for planning and buying Digital Out-of-Home (DOOH) media, announced today that the Open API integration between the two platforms has been completed.

BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage software company to do so. This stage of integration has coincided with the launch of the new version of rVue’s web interface earlier this year. To date, 21 of the DOOH networks running on BroadSign have opted in to be part of rVue’s inventory.

BroadSign-powered networks can now be visible to the advertisers and agencies who use rVue to find DOOH ad inventory that meets their demographic and geographic criteria. Once the required inventory is discovered, media buyers can proceed to booking their campaigns. They can negotiate the rates, create insertion orders and follow the campaign’s progress through the same interface.

The rVue Media Planner simplifies the usually cumbersome process of creating DOOH media plans by allowing media buyers to quickly find the required screen locations within different networks and consolidate them into a single buy.

Brian Dusho, president and chief strategy officer of BroadSign, states: “Our integration with rVue is a precursor of the future industry-wide automation of cross-network DOOH campaigns. The irony today is that while our medium employs cutting edge technology, when it comes to aggregating cross-network buys - the co-ordination is for the most part manual. Together, rVue and BroadSign resolve that challenge and bring DOOH inventory to the media-buyer’s table in an easy-to-buy, transparent and accountable way.”

The rVue demand-side platform is free to enroll and requires no inventory aggregation or subscription fee. Networks can create a comprehensive profile featuring such critical information as audience demographics, reach, locations and estimated CPM values. Networks stay in control of their assets by being able to accept or reject an offer.

Ad agencies and advertisers can create an rVue account and build an agency/advertiser dashboard. This information helps marketers evaluate and target appropriate locations in their media plans via the intuitive, user-friendly web interface.