DENVER, USA: LG Electronics firmly established its OLED TV market leadership by announcing pricing and availability for the first Ultra HD OLED TVs to hit the US market. LG's cutting-edge lineup features the 77-inch class 77EG9700 and 65-inch class 65EC9700 (76.7 and 64.5 inches measured diagonally).
LG's Ultra HD 4K OLED TVs offer the ultimate in picture quality, combining the intense detail of 4K Ultra HD and the superior contrast and color accuracy that OLED technology provides. The new 77EG9700 and 65EC9700 4K OLED TVs - perfectly suited for the custom-installation market where consumers demand best-in-class products – are on display at the 2014 CEDIA Expo (Booth #140) here this week.
With LG's WRGB OLED technology each pixel is made up of four sub-pixels, which equals roughly 33 million sub-pixels working to produce the most lifelike color and level of detail. Since no backlight is required, OLED can also reach black levels that are immeasurable, providing an infinite contrast ratio, one of the key elements of display performance.
Also unique to OLED is the revolutionary new design approach that drastically reduces the thickness to an amazingly thin, 4.5 millimeters at their thinnest point, which is the depth of just a few credit cards. These models also feature a subtle curved screen and due to the televisions' frameless, bezel-less "Cinema Screen" design, the picture on the screen virtually stretches from edge-to-edge.