BURBANK, USA: Deluxe announced that it has been selected by LG Electronics to support the go-to-market strategy for its new 4K ULTRA HD TVs. The 4K UHD content will be prepared, processed and localized by Deluxe and then pre-loaded on a hard drive device that will be included with select LG 4K ULTRA HD TVs.
Deluxe will provide the full range of capabilities necessary to ensure 4K content is delivered at the highest quality and optimal bitrate for bandwidth, transport and storage efficiencies. Content preparation will span sources from major Hollywood studios and local titles that have either been 4K native shot and mastered or converted, restored and re-mastered from film or high definition.
Content will undergo rigorous testing and quality analysis of frame rates, bitrates, color gamut and software decoding to ensure that the playback experience is optimized on the target devices for streaming or download.
Deluxe is also providing the localization capabilities for LG ULTRA HD TVs launching in Asia, Europe, and North America. This includes subtitles or captions, dubbing and audio operations. Deluxe's deep understanding of multi-language requirements ensures that visual and audio elements are conformed to ensure that the final product delivers the best consumer experience.