Tuesday, September 9, 2014

BenQ retains No.1 position in Indian projector market with 25 percent share

NEW DELHI, INDIA: BenQ is once again rated as the No.1 player in the Indian Projector Market with 25 percent market share in Q2 FY14 as per a report released by world’s top rated specialist research and consulting firm Futuresource Consulting.

BenQ has grown its market share by 5 percent in comparison to last year’s market share of 20 percent in Q2 2014.

The projector category remains crowded with 15 brands accounting for 95 percent of all sales made. In such a cluttered market BenQ has increased 35 percent  in projector volume YoY for Q2, 2014 and BenQ has increased its stretch its lead over its rival where in the second placed brand has 10 percent lower market share than BenQ. As per the report the India digital projector market has almost remained flat.

Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.

BenQ’s revenue grew by more than 30 percent in 2013 as compared to 2012 mainly driven by the growing trend of adopting larger screen size projectors for business and education purpose. In the education vertical BenQ enjoys a market share of more than 50 percent in the projector category.

As per the estimated by Futuresource Consulting globally projector market has grown at a staggering 17 percent in volume YoY in Q2, to two million units to hit a $2.4 billion mark this quarter. While the APAC market registered a growth of 10 percent YoY in volume, to 827,000 units valued at $933 million.

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