PND manufacturers see consumers buying larger-screen devices

SINGAPORE: Personal navigation devices and services have proved popular around the world. New devices are constantly being introduced, offering sizes and features that are tailored to meet the requirement of different users.

The retail prices of navigation solutions vary from $100 to $2000 depending on the form factor, size and features of the device. “In general, portable devices are less expensive than in-dash navigation devices,” says ABI Research practice director Dominique Bonte, “and GPS-enabled smartphones and low-cost navigation systems are the main drivers of competition in the personal navigation device market. This intense competition is resulting in falling prices.”

New features are aimed at attracting a wider base of consumers. Devices such as Garmin’s nüvi 1690 and nuLink 1695 use cellular connectivity, allowing users to access Google local search information including fuel prices, traffic, weather, and more.

Among the major manufacturers of personal navigation devices are Garmin, TomTom, and Navigon. “In 2010, some personal navigation device manufactures saw shipments falling in North America and Europe,” adds research associate Khin Sandi Lynn. “However, manufacturers report that larger screen PNDs still have the power to attract buyers, extending the life-cycle of this veteran form-factor. “

In Asian countries such as India and China, adoption of low cost PND devices is expected to grow, with more manufacturers introducing new models to the Asia-Pacific market. Recently Dutch manufacturer TomTom entered the Chinese market. As prices drop, branded PNDs are becoming more affordable for users in Asian countries.