CeBIT 2010, SUNNYVALE, USA: Mirics announces that Hong Kong-based USmart Electronic Products Ltd (USmart) has partnered with Mirics to develop multi-standard broadcast TV platforms targeting notebook computers.
USmart has developed solutions using FlexiTV, the world’s first commercial software-based global TV receiver. These new product developments will be timed to target fans following the 2010 FIFA World Cup on TV in Europe, Asia and South America, regions widely served by the DVB-T and ISDB-T digital TV standards.
Ben Wong, CEO, USmart, commented: “USmart has a long and successful history of developing OEM and ODM solutions for the PC and digital peripherals market. We chose Mirics’ FlexiTV as the perfect complement to our existing products, so that USmart can offer consumers and customers a great live TV experience on-the-go, perfect for enjoying the 2010 World Cup soccer championship.”
“Mirics is extremely pleased to announce these latest commercial partnerships for its FlexiTV platform with leading Hong Kong company USmart,” said Simon Atkinson, CEO, Mirics.
“The combination of lowest bill of materials for a global broadcast solution, and the inherent flexibility of software-based TV make FlexiTV the most compelling live TV offering on the market. In addition to developing innovative products, Mirics closely assists its customers with an extensive global support team, including locally in Asia, to ensure successful business partnerships.”