Tuesday, March 16, 2010

Hard drive market to continue growth in 2010 it saw in 2009

NEW TRIPOLI, USA: Hard disk drive (HDD) manufacturers repositioned themselves in this Great Recession, managing to show growth in 2009, according to the report “The Hard Disk Drive Industry: Market Analysis and Processing Trends, by The Information Network.

The market grew nearly 11 percent on a unit basis in 2009 and is slated to grow another 11 percent in 2010 according to our analysis. Desktop PC sales at present are stronger than many observers and industry executives had expected.

What happened in Q4 2009 was a big rush to desktop PCs. There was strength in China. Full-size desktop PCsa are a status symbol in that nation, as compared with smaller notebooks or netbooks.

The market for 2009 was about product mix. Seagate led in the desktop and the enterprise markets, while Western Digital focused on non-desktop applications, primarily the 2.5-inch form factor for mobile and CE, which were strong in 2009.

Seagate ended the year as the market leader again, with shipments of 174.8 million drives, slightly ahead of Western Digital which shipped 165.2 million drives. Seagate and Western Digital have also benefited from paring costs in the downturn, helping to make the profit turnaround so dramatic.Source: The Information Network, USA

The 1.8-inch form factor drives used in the smallest mobile devices took the greatest hit. Shipments dropped in half to less than 11 million units, as solid state drives have taken over the sector.

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