Saturday, March 20, 2010

Quartics develops low bandwidth HD video solutions for network providers, OEMs

SHANGHAI, CHINA: Quartics Inc. has developed a new HD video solution with the ability to deliver to consumers in China and around the world an “HD and beyond” video experience while only using a fraction of network bandwidth for IP Set-Top Box and Internet HD TV applications.

The new solution is based upon the programmable Qvu video enhancement technology from Quartics, and will be available for incorporation into a range of consumer electronics products for OEMs within China and elsewhere.

HD content has up to five times more detail and provides a much crisper, more colorful and higher resolution picture than standard definition (SD) content. However, an HD movie can take three hours to download while an SD version of the same movie can take only 30 minutes.

To achieve goal of delivering low bandwidth HD video – considered to be one of the most critical issues faced by carriers and consumers alike –- Quartics is applying new and innovative techniques that promise to reduce the strain on China’s network infrastructure while still providing unsurpassed levels of HD video quality. Quartics also is planning to apply this novel technological approach to other regions, such as the United States and Europe.

“Our new low bandwidth HD video solution is another significant innovation based upon Quartics Qvu technology, and promises to help spur our business development efforts in China,” said Sherjil Ahmed, CEO and founder of Quartics.

Qvu video enhancement experience
Qvu is bringing about a revolution in how consumers experience video. Whether watching streamed content from YouTube, viewing locally stored video or using next-generation applications such as HD telepresence devices, Qvu provides a cost-effective, high definition experience that surpasses anything available on the market today.

Qvu is the world’s first programmable video processor unit (VPU) that is universally applicable to all OEM and ODM device platforms. Its unique and patented technology significantly improves battery life and extends viewing time, while offering a single platform that can be repurposed for use in multiple applications to handle all video processing tasks.

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