Thursday, March 25, 2010

Starlight to expand digital entertainment product category under Polaroid brand

MINNEAPOLIS, USA: PLR IP Holdings, LLC (PLR), the owner of the Polaroid brand, has announced the signing of a five-year licensing agreement with leading consumer electronics manufacturer and distributor, Starlight Marketing Ltd (Starlight), a wholly owned subsidiary of Starlight International Holdings Ltd, for the US and Canada.

Under the terms of the agreement, Starlight will develop a wide range of Polaroid-branded consumer electronics including standalone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems. Polaroid products from Starlight are initially expected to contribute an estimated $500 million in sales in the next six years.

Starlight has over 30 years of manufacturing experience, designing high-quality and innovative consumer electronic products for reputable leading importers and retailers. The agreement with Starlight will help provide a wider range of consumer electronics products, expanding the Polaroid experience for both existing and new customers.

“We continue to break new ground in introducing simple, fun and real products to existing and new fans of the iconic Polaroid brand,” said Scott W. Hardy, president of PLR. “We’re impressed with Starlight’s innovative product mix and R&D team who share our vision to expand into more digital product categories that embody the spirit of Polaroid.”

In the past year, PLR has assembled a family of Polaroid partners for product development, marketing distribution and licensing. Building upon the rich history, the Polaroid partner network will support fans and users of classic products and deliver new products to a new generation of Polaroid customers while staying true to the brand’s long-standing values of fun and simplicity.

Consumers can expect to see new Polaroid-branded digital entertainment products from Starlight at major retailers in the US and Canada later this year.

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